Creative Techniques in Photoshop

Creative Techniques in Photoshop.

Colour Popping:

Gradient Masks:

Liquifying:

Blend Modes:

Layer masks:

Text Clipping:

 

Quick Selection Tool:

Introduction to Photoshop

Introduction to Photoshop:

We used Photoshop to create a zombie face using layers, the lasso tool and image adjustments. Below is my first attempt.

Self assessment:

WWW: The head and the mouth were both matched to fit in with my face shape.
NTT: Make it look a bit more realistic and add more features to it.

Second Attempt:

WWW: The features fit to my face good.
NTT: Make the bare skin that was showing a more appropriate colour.

IMovie Trailer Project

I used the Titanic Trailer. I Changed it from a Romance genre to a Horror genre.

The Key Concepts of an advert.

Key Concepts of an Advert:

L/O: To identify and apply the key concepts to an advert.

I am doing the Nike: Unlimited you Advert.
https://www.youtube.com/watch?v=VEX7KhIA3bU

What Media language has been used?
The Advert uses visual language which means its been filmed. It has been specifically chosen to make a series of effects on the viewer. It also uses verbal language as it has a man talking throughout the entire thing explaining whats happening. The advert uses semiotics which are signs or symbols which in this case is the nike tick. Most of the people in the video is wearing nike clothes or using nike equipment. This helps to sell and advertise the brand.

Camera Shots:

The Advert mostly uses long shots on the people so it can show them doing their sport fullyand it also shows off their nike clothes from the headband to the trainers. It sometimes uses mid shot so it shows from above aroung their waist and sometimes, for example for the footballers it uses a cut in shot that only shows their legs and feet.

Use of voiceover, sound and music:

The voiceover for this video is a man who is talking to the characters and the audience. Its actor Oscar Issac from star wars: the force awakens. He is quite a witty sounding man so it pulls you more into listening and watching the video. The video uses diegetic and non diegetic sound which means that by diegetic,it says stuff that the characters can hear like when the man is speaking to the athletes and non diegetics is when the characters cant hear anything so like near the end when everything gets really fast paced and there is music in the backround.

Use of Setting/Celebrities/Colour:

The advert uses different settings to advertise all sports, basketball court, tennis court, football pitch, swimming pool etc. Nike also uses Famous athletes/celebrities like Mo Farah, Serena Williams, Kevin Durant and Neymar. Finally, all the way through, the advert has bright colours to attract attention until the end where it just has a black screen with white writing to make it even more effective.

Placement of people/objects/text:

The placement of people is basically atleast one person in each scene around the ball or just running with the main focus on them. For each sport the objects around are the equipment needed for that specific sport. There is not much text in the advert besides the subtitles of what the actors are saying and the text saying "Just do it" to conclude the Nike advert.

Facial Expressions:

The Facial expession on everyones faces is determination which relates to the advert which is called Unlimited you. Its to say that you can achieve anything if you put your mind to it,

Use of Graphics/CGI/Text

The only use of Graphics in the advert is when the gymnast is going round on the rings and the "Just Do It" sign comes up in text then suddenly the gymnast kicks it and it explodes everywhere. It also has some CGI at the end in the text saying unlimited you.

What Instituition made it?

The Instituition that made the advert is Nike. The goal they are trying to achieve by making the advert is to make more people believe in themselves and do sport. They are saying that if you work hard enough for something you could be the best at it.

Who is the target Audience?

I think the target audience is for everyone that wants to start sport, so all ages. I think this because the voiceover says "all these athletes are terrible now, but they'll all do big things one day." So this is telling people that even if they're bad at sport now, if they keep trying they will be great one day.

How is the Product being represented?

Its not really a product that is being represented, its a brand. The advert suggests that Nike is a sport brand that wants everyone to get more involved in sport and wants to support them. I know this because it says it all in the advert with them trying to say about how all amazing athletes started at the bottom then made it to the top.

Key Concepts

Key Concepts

L/O: To apply the four key concepts to media texts.

• Media Language: Forms and Conventions.
• Institutions.
• Audience.
• Representation.

Media Language

This covers terms used, how texts are constructed and the messages conveyed. It includes:

• Camerawork (Cinematography)
• Soundtrack
• Mise-en-scene
• Editing 

Masthead: The bit that says GLAMOUR is the title but is also known as the masthead.

Camera Shot/Main image: The camera shot is  a Close up because the picture starts around her shoulders then up to the top of her head.

Cover lines: The cover lines are the little headings of the storys, for example: The Social Issue.

Use of Colour: The Colour Pallet is blue, yellow, white and black.

Celebrity: Kylie Jenner, she has her own makeup line so she is an appropriate person for a glamour magazine.

Date: There is the Dateline under the Masthead on the right.

Institution: 

Who makes what and for whom.

Audience:

We can define the audience by: Gender, age range, location, hobbies and interests, lifestyle, wealth and class.

This is a print advert aimed at a teenage audience.

 This is a Film poster aimed at a female adult audience.

This is a game cover aimed at teenage boys.

Representation:

Involves looking at how you see the world and how the world sees you. Uses stereotypes.

RED- In the fourth photo along, top row you can tell the woman is serious just by the way she's looking at the camera and not smiling. 

CRAZY EYES- The fifth one along, top row, this is the crazy/funny character. you can tell she's the crazy one because of the way her eyes are looking at the camera and she's got food all over her face.

SOPHIA- This is the last one, bottom row. She is the girly one who loves doing hair and makeup. you can tell this because she is in prison yet she has curled hair and full on makeup, stereo typical girly girl. 

What is Media?

Monday 12th September

L/O : To define what media is and how it impacts upon our lives.

Definition: "The main means of mass communication."

Different Types of Media:

• Blog
• Text
• Social Media.
• Gaming
• Email
• Radio Station
• Newspaper
• Tv 
• Magazine
• Advertising
• Films
• Website

Main Purpose of Media is to make money.

Media Influence

Does the Media influence me?

Yes.

How?

Because I see things in my newsfeed that influence me.

Is it powerful?

Yes.

How is it powerful?

Because it makes information go a long way. For example on Facebook, if people keep sharing a post all their friends will share it and then all their friends and so on.

The main purpose of Media is entertainment.

No it isn't, its for the producers to make as much money as possible.

Sites like Facebook, snapchat and twitter make us more antisocial.

I think this is true in one way because people hide away in their rooms on their phone not talking to anyone but on the other hand you do message people on social media sites so that is being social with friends.

My GCSE Media Blog

Welcome to my Media Blog

Me and Media

My Favourite...
Films: Blended, Love Rosie
Tv Shows: Gilmore Girls
Social Networks: Facebook, Snapchat
Radio Stations: Pirate Fm
Video Games: GTA