LO:To investigate the ways in which the media represents gender.
Stereotypically Male characteristics:
- Strong
- Heroic
- Brave
- Muscular
- Confident
- Leader
- Tall
- Colour Blue
Stereotypically Female Characteristics
- Hardworking
- Weak
- Vulnerable
- Multitask
- Long hair
- Colour Pink
- Emotional
- Shorter
- Caring
Male Stereotypes:
- Macho Male
- Geek/Nerd
- Heterosexual
- Alpha Male
- Homosexual
Seven men
What is the advert/magazine cover trying to sell/promote?
Suits
What can you denote?
Men wearing suits walking along a street.
What are the connotations in the advert?
That its a clothing brand and is quite expensive as it looks quite posh. Its at night so it looks like they're going to a party or on night out as opposed to just going to work.
How are men represented? What stereotypes are used?
Tall, Confident, Serious. The stereotype is alpha male.
Who do you think the advert is aimed at? How do you know?
Men who need a smart expensive suit. I know this because they all look well dressed.
Advert 2:
Who is in the picture?
A man and woman.
What is the advert/magazine cover trying to sell/promote?
A Joop aftershave
What can you denote?
A woman on the mans back pouring the pink aftershave on the guys body.
What are the connotations in the advert?
That all genders are equal "Real men wear pink"
How are men represented? What stereotypes are used?
Muscular, strong, confident. The stereotype is Macho male.
Who do you think the advert is aimed at? How do you know?
Men that are looking for an aftershave that attracts women.
Advert 3:
Who is in the picture?
A man with his baby son.
What is the advert/magazine cover trying to sell/promote?
Ariel washing powder.
What can you denote?
Ariel washing powder.
What are the connotations in the advert?
That ariel washing powder makes your clothes soft and gentle like a baby.
How are men represented? What stereotypes are used?
Wearing blue, Kind, gentle, Leader.
Who do you think the advert is aimed at? How do you know?
Parents with babies, its more aimed at males because of the main colours used.
Female stereotypes:
- Drama Queen
- Mother
- Housewife
- Dumb Blonde
- Butch/Lipstick Lesbian
- Sassy Black woman
- Business Woman
- Geek/Nerd
- Slut
Magazine 1:
Who is in the picture?
A guy with four girls around him.
What is the advert/magazine cover trying to sell/promote?
The Rolling stones Magazine.
What can you denote?
Man in centre of cover with four ladies hanging off him and looking at him adoringly.
What are the connotations in the advert?
That guys can have as many girls on their arm as they want and its shown as normal and cool.
How are women represented? What stereotypes are used?
Blonde,Brunette or Redhead, they're sexualised as they're wearing barely any clothes and they've all got the same figure suggesting that thats how everyone should look. They're on the arm of a famous rockstar so could be shown as a gold digger. The stereotype is Slut.
Who do you think the advert is aimed at? How do you know?
Its aimed at men as it appeals to them because they want to look at the girls.
Advert 2:
Who is in the picture?
Lara Croft
What is the advert/magazine cover trying to sell/promote?
Trying to sell the game Tomb Raiders.
What can you denote?
Lara Croft acting like a warrior.
What are the connotations in the advert?
That girls can be strong and heroic aswell.
How are women represented? What stereotypes are used?
Strong, Confident, heroic. Its counter stereotype because she's going against stereotypes. Despite this, she is still sexualised.
Who do you think the advert is aimed at? How do you know?
Its aimed at men who play computer games.
Advert 3:
Who is in the picture?
Jessica Ennis
What is the advert/magazine cover trying to sell/promote?
Powerade Zero.
What can you denote?
She is doing Press ups to keep fit and healthy.
What are the connotations in the advert?
That if you think drink powerade zero it will boost your energy and fitness levels.
How are women represented? What stereotypes are used?
Athletic and healthy, kind of goes against stereotypes because she is muscly and strong.
Who do you think the advert is aimed at? How do you know?
People who do sport.
Mojo Cover:
Gender is represented on the Mojo cover by colour, its got a blue background which automatically suggests its a male characteristic. Dave Grohl looks serious which is also a gender stereotype, typically masculine. He has also got facial hair, the longer hair linking to the rock genre. All the artists mentioned on the front cover is male.
I have leant that gender representation is all stereotypes although some people try to go against stereotypes. Women are often sexualised in adverts and magazines and its seen to be normal, they are often seen to be the weaker and vulnerable as opposed to men being the stronger and more heroic ones.
Great stuff
ReplyDeleteWWW - your stereotype work
NTT - apply those stereotypes to the MOJO cover looking at the cover lines too