Representation

Monday 4th December
LO:To investigate the ways in which the media represents gender.

Stereotypically Male characteristics:

• Strong
• Heroic
• Brave
• Muscular
• Confident
• Leader
• Tall
• Colour Blue

Stereotypically Female Characteristics

• Hardworking
• Weak
• Vulnerable
• Multitask 
• Long hair
• Colour Pink
• Emotional
• Shorter
• Caring

Male Stereotypes:

• Macho Male
• Geek/Nerd
• Heterosexual
• Alpha Male
• Homosexual

Advert 1:Who is in the picture? 

Seven men

What is the advert/magazine cover trying to sell/promote?

Suits

What can you denote?

Men wearing suits walking along a street.

What are the connotations in the advert?

That its a clothing brand and is quite expensive as it looks quite posh. Its at night so it looks like they're going to a party or on night out as opposed to just going to work.

How are men represented? What stereotypes are  used?

Tall, Confident, Serious. The stereotype is alpha male.

Who do you think the advert is aimed at? How do you know?

Men who need a smart expensive suit. I know this because they all look well dressed.

Advert 2:

Who is in the picture?

A man and woman.

What is the advert/magazine cover trying to sell/promote?

A Joop aftershave 

What can you denote?

A woman on the mans back pouring the pink aftershave on the guys body.

What are the connotations in the advert?

That all genders are equal "Real men wear pink"

How are men represented? What stereotypes are  used?

Muscular, strong, confident. The stereotype is Macho male.

Who do you think the advert is aimed at? How do you know?

Men that are looking for an aftershave that attracts women.

Advert 3:

Who is in the picture?

A man with his baby son.

What is the advert/magazine cover trying to sell/promote?

Ariel washing powder.

What can you denote?

Ariel washing powder.

What are the connotations in the advert?

That ariel washing powder makes your clothes soft and gentle like a baby.

How are men represented? What stereotypes are  used?

Wearing blue, Kind, gentle, Leader. 

Who do you think the advert is aimed at? How do you know?

Parents with babies, its more aimed at males because of the main colours used.

Female stereotypes:

• Drama Queen
• Mother
• Housewife
• Dumb Blonde
• Butch/Lipstick Lesbian
• Sassy Black woman
• Business Woman
• Geek/Nerd
• Slut

Magazine 1:

Who is in the picture?

A guy with four girls around him.

What is the advert/magazine cover trying to sell/promote?

The Rolling stones Magazine.

What can you denote?

Man in centre of cover with four ladies hanging off him and looking at him adoringly.

What are the connotations in the advert?

That guys can have as many girls on their arm as they want and its shown as normal and cool.   

How are women represented? What stereotypes are  used?

Blonde,Brunette or Redhead, they're sexualised as they're wearing barely any clothes and they've all got the same figure suggesting that thats how everyone should look. They're on the arm of a famous rockstar so could be shown as a gold digger. The stereotype is Slut.

Who do you think the advert is aimed at? How do you know?

Its aimed at men as it appeals to them because they want to look at the girls.

Advert 2:

Who is in the picture?

Lara Croft

What is the advert/magazine cover trying to sell/promote?

Trying to sell the game Tomb Raiders.

What can you denote?

Lara Croft acting like a warrior.

What are the connotations in the advert?

That girls can be strong and heroic aswell.

How are women represented? What stereotypes are  used?

Strong, Confident, heroic. Its counter stereotype because she's going against stereotypes. Despite this, she is still sexualised.

Who do you think the advert is aimed at? How do you know?

Its aimed at men who play computer games.

Advert 3:

Who is in the picture?

Jessica Ennis

What is the advert/magazine cover trying to sell/promote?

Powerade Zero.

What can you denote?

She is doing Press ups to keep fit and healthy.

What are the connotations in the advert?

That if you think drink powerade zero it will boost your energy and fitness levels.

How are women represented? What stereotypes are  used?

Athletic and healthy, kind of goes against stereotypes because she is muscly and strong.

Who do you think the advert is aimed at? How do you know?

People who do sport.

Mojo Cover:

Gender is represented on the Mojo cover by colour, its got a blue background which automatically suggests its a male characteristic. Dave Grohl looks serious which is also a gender stereotype, typically masculine. He has also got facial hair, the longer hair linking to the rock genre. All the artists mentioned on the front cover is male. 

I have leant that gender representation is all stereotypes although some people try to go against stereotypes. Women are often sexualised in adverts and magazines and its seen to be normal, they are often seen to be the weaker and vulnerable as opposed to men being the stronger and more heroic ones.

Music Magazine Covers.

Monday 26th November
LO: To create a music magazine cover showing understanding of representation.

WWW: Good coverlines

EBI: More colour

Ive shown that is a pop magazine genre by using other famous pop artists in the coverlines. The way Millie is dressed is the type of clothes that would be used and is a representation of the artist. It links to the target audience because the age range is about 16-30 and the celebrities are around that age.

What I think went well: The picture in the background.

What I think I need to improve on: 

1. I need more colours to make it more pop genre.
2. The coverlines font should be different from the masthead.

DIRT

I added more colour to make the genre more pop and changed the masthead font to a different one from the coverlines.  I also moved around some of the layers on it to make it more organised. The masthead was also put more onto the left like other magazines are.

Cover Analysis

Thursday 16th November
LO: To analyse the cover of a magazine, linking it to Genre and Audience.

Baby boomer Generation- People born after WW2- so like 50 to 70 years old.
Diversification- The notion media companies expanding and branching out into different areas of the media industry. Varying more.
Audience Address- Talking directly to the Audience
Discerning- Having or showing good judgement
House Style- A company preferred manner of presentation and layout of written material. Like the colour palette, using the same masthead.
Intertextuality: Where one text refers to another different piece of media within

Shot type: Mid shot

• They used a mid shot so that they could frame their celebritys face with enough room for the coverlines. They also used a mid shot as opposed to a close up so the CD doesn't cover his face.

Star Vehicle: Dave Grohl

• As its a Modern Rock magazine, they used a very popular and well know rock artist.

Colour Palette:Blue/Yellow/Red/White/Black

• The bright colours used makes the magazine eye catching and stand out to buyers. As its modern they've used a more variety of colours whereas with a classic rock it would be more black and greys. The bright colours connote to pure and happy things which sets the mood. They follow the codes and conventions of the genre.

Bands/Artists Mentioned:Nirvana/Teen Spirit/Elvis

• They use well known artists and bands to pull in the readers. If they didn't know who they were going to read about, its unlikely they'd want to buy it. Artists like Elvis are known worldwide.

Masthead Style: Block capitals/Sans serif

• The Block Capitals and bold writing make their masthead stand out, the white contrasts well with the background. The sans serif font shows its pure rock as theres no flicks or ticks, it also makes it look more masculine.

Main Coverline style: Capitals
Minor coverline style: Lowercase
Puff: Red circle-yellow writing- 159 Reviews
USP (Freebies)-Free Cd
Placement of text- Around his face mainly

Magazine Ownership and Regulation

13/11/17
L/o: Research ownership, regulation and institutions involved in music magazines.

The main institutions  (big publishing companies) that publish and distribute magazines in the UK

IPC Media: Uncut, NME

Bauer Media: Q magazine, Mojo, The box, Magic, Downtown, Country, 4 Music














Condė Nast: Pitchfork






Immediate Media: Radiotimes









Hearst: No music magazines

BBC: Music, Top of the Pops








Magazine companies generate magazines and make profit by Sales and advertising. They don't get much from single sale copies- when people buy the magazine from a shop. They earn more from subscriptions because they don't have to pay the shops to advertise and sell their magazine.
They make their money by advertising artists tours, products and subscriptions. People have to pay to put advertisements in the magazine and it costs a lot. This also fills the magazine to the maximum so it looks better therefore sells better. They are funded by subscriptions. The advertisement is linked to the target audience as the institution knows where to make their money.

Ownership:
Conglomerates: Big Owners
The majority of magazines are published by nine companies but their titles make up nearly 75% of the market. This means they have a massive influence over audiences and their companies will only get bigger as they control most of the market.

Media Regulation and Law:
There is a certain code of conduct for TV and Films. BBFC regulate the film- tell them who they can show it to like the age rating.

Who are Ipso and what do they do?
Ipso means Independent Press Standard Organisation. They are the independent regulator for the magazine and newspaper industry in the UK. They Regulate over 1500 print magazines and 1100 Online. They take complaints and investigate them. They help with unwanted press attention or harassment concerns. They give Editors and journalists guidance and advice about the editors code.

Who are Impress and what do they do?
Impress is a regulator designed for the future of Media. They provide journalists and publishers with the protection and the support they need to do their job and speak with confidence and security. We provide the public with the reassurance that they can rely on the news sources that inform them, entertain them and represent their interests.

What rules do magazines have to follow?
https://www.ipso.co.uk/editors-code-of-practice/

The future of the magazine:
In the past 20 years, the magazine industry has changed by going digital. For production this means its quicker. its faster and more efficient so it costs less, after the initial cost of the technology they have to buy, they'll need less building space, less print.
Its impacted that less real magazines are being produced, smaller, more independent companies can make just as good digital copies. I think in the future there will be no real magazines being made as the world of technology is constantly improving.

Genre and Target Audience

16th October
L/o: To identify target audiences for a variety of music magazines genre.

Target Audience
Demographics:
I think the genre of this magazine is combined and Indie alternative genres to do with fashion films and entertainment. The age range is from 15-25. I think its more directed to females due to the fact that the main picture is of a girl. Also the colours are quite vibrant and bright. The nationality is British and I think the readers are A,B,C1 Class because of the Price. I think Clash has got a mass audience because the celebrities used are quite popular in this magazine and others.

Psychographics:
Employment status: Medium Income
Young and Rubicam: The succeeder - People who possess self confidence, have a strong goal of orientation and tend to be very organised.
Lifestyle category: Groupies- People who want to be accepted by the people around them.
Innovators- People who want to make their mark on the world.
Social value group: Innovators: Self confident risk takers, seeking new and different things, setting their own targets to achieve.

Thursday 2nd November
L/O:  To identify target audiences for a variety of music magazine genres


Demographics:
I think the genre could be pop because the celebrity featured is Calvin Harris who sings forms of Pop and also produces the songs. I think the age range is for Teens and Young adults like ages 16-25. I think it is aimed at Females because of the bright colours used like pink, yellow and white but using a male celebrity could also suggest that its aimed at Males. The nationality is British and i think Class A,B,C1 because of the price and contents.

Psychographics:
Employment status: Medium Income
Young and Rubicam: The Mainstream
Lifestyle category: Innovators
Social value group: Esteem Seekers






Demographics:
The genre of this magazine is definitely Rock, I know this because it says it and also the hints like the black and dark yellow colours. The skulls and symbols suggest it aswell as the bands/artists listed. I think the age range is adults like 24-35. I think its aimed at Males as the celebrity used is a male. I think its class C2,D,E.

Psychographics:
Employment status: Medium Income
Young and Rubicam: The explorer
Lifestyle category: Drifters and Rebels
Social value group: Innovators







Demographics:
The genre of this magazine is Rock, although I think its linked to pop because of the brighter colours used. Kerrang is a Rock magazine but uses less gothic colours like Hammer. I think the age range is around 16-24, the gender is more aimed at Males and its ethnicity is British. I think the class is C2,D,E because there is 10 posters inside meaning theres not much writing or articles included.

Psychographics:
Employment status: Medium Income
Young and Rubicam: The Aspirer
Lifestyle category: Groupies
Social value group:Strivers






Demographics:
This magazine is a pop magazine, i know this because its in the title and you can tell because of the artists used and the bright colours. I think the age range is from 15-20 and its directed at females.The Ethnicity is British and i think the class is lower like C2,D,E because of the price at only £1. Theres probably not very long articles because its quite a cheap magazine.

Psychographics:
Employment status: Low Income
Young and Rubicam: The aspirer
Lifestyle category: Traditionalists
Social value group: Self actualisers

Music Magazines and Audiences

Ra12/10/17
L/O: To identify and analyse a target audience using demographics and psychographics 

 

• The magazine is called Q.
• Aimed at males.
• Average age 40 years old.
• People who like Rock or Heavy Metal music.

Identifying the Audience:

• Gender
• Age
• Genre
• Class
• Religion
• Nationality
• Interests
• Ethnicity
• Salary Earnings
• Existing audience or New audience
• Mass audience-Very big audience
• Niche audience-Smaller and more specific audience
• Personality
• Values

Demographics look at the factual data like age, gender, marital status, income, location or race.

Psychographics look at the lifestyles, behaviours, attitudes, interests and personality.

I think the grade of the magazine is A/B/C1 because its got quite long articles and the content is quite Informative.

The Demographics of my magazines target audience:

• Age- 40 years old
• Gender- Male
• Race- Caucasian
• Sexual Orientation- Heterosexual
• Geographical Location- British
• Marital Status- Married or Divorced
• Class- A/B/C1
• Education- Medium
• Job-Medium income

The Psychographics  of my magazines target audience:

• Young and Rubicam- The Reformer
• Lifestyle categories- Puritans, Traditionalists and maybe Rebels.
• Vals- Esteem seekers and strivers

Learning check:

Demographics are like the the facts and Psychographics are more about lifestyles.

Magazine reader profile:
Q readers are the ones that value their own independent judgement. As 40 year old Males, they're the Traditionalists, the Puritans, sometimes even the Rebels. They attach importance to Image and status, they are class A/B/C1 and are more often then not Caucasian, Heterosexual British Males like the artists.
They don't always follow the trend, it could be new or old music they like to listen to.

Magazine Cover Terminology, Layout and Analysis

2/10/17

1. Mojo means a quality that attracts people to you and makes you successful and full of energy. This could mean that they think the quality of their magazine attracts people. It also means a magic spell. The billboard masthead means a large outdoor board that displays advertisements. Billboard also means charts in American which links to the music charts.
2. They are laid out across the top in big writing with the celebrity's heads covering part of the word.
3. The date, the name of the magazine, the name of the celebrity featured, the subheadings and the price of the magazine.
4. In the mojo magazine I think the main headline is "The songs that saved his life Nirvana" In the billboard magazine there isn't a main headline because they're all the same size. That headline appeals to the target audience because everyone knows who David Grohl is so they would want to read about him. They also know he's from Foo Fighters so people can identify the genre.
5.  In the Mojo magazine the types of coverlines are about rock artists and the ones in billboard are about pop artists like Taylor swift.
6. In the mojo magazine the fonts are quite masculine, its all a sans serif font. The billboard magazine fonts are quite feminine, a serif font is used on the words katy perry for example.
7. The graphics used are the pictures of the celebrities and the teen spirit one in the mojo magazine.
8. The colours used are quite gender specific, In the mojo magazine, its quite masculine, blue and black colours. In the Billboard magazine its quite girly colours used like pink and yellow for the flowers and a pink background.
9. There is more text on the mojo magazine, theres loads of coverlines and subtitles. This might be because rock appeals to an older target audience and they would prefer to read more. On the Billboard magazine theres not much writing and its all quite small. As its a pop magazine, the target audience is younger people so they wouldn't want as much writing and want more posters etc.
10. On the Mojo magazine there is pictures of the celebrities. The non verbal communication is like the facial expressions, Dave Grohl looks quite moody but Katy perry looks more happier, I think this is because pop music is more upbeat and happy etc.
11. The Mojo magazine is giving away a free CD maybe to promote the music and help sell the magazine.
12. Theres no menu strip in either magazine, the menu strip is normally at the bottom and tells the reader a rough idea of whats included.
13. In Mojo the genre is more rock and in Billboard the genre is pop music.
14. Mojo I think appeals more to men because of the genre and colours used and Billboard is directed more to women because of the colours, the celebrity featured and the genre.
15. Magazines appeal to their readers by writing what they want to read so the cover lines, they also appeal by the celebrities used and the look and layout of the cover.
16. In mojo I think the unique selling point is the freebie it comes with and in Billboard the layout of the front.