Write down all the stereotypes you can think for:
Age- Vulnerable Old people, Moody teachers
Race/Ethnicity-Scottish, English, Gypsies, Indians, White and black caribbean, Pakistani.
Disability- Thought as Slow, Abnormal, Unable to communicate, Helpless, Incapable
Sexuality- Male, Female, Homosexual, Heterosexual
Exam style Question: Analyse how media language has been used to construct representation on the colour of Mojo and one other music magazine.
The magazine I'm analysing is a Mojo magazine, the target audience is around 25-45 men.
The masthead is big and bold and contrasts well with the blue background. It would attract the audience because its big, but the only problem is, half of it is covered. Its a masculine font because their is no flicks or ticks.
The colours used connote and link to male stereotypical colours like blue and black. This also links to the main image because he is a male. Yellow is also used to brighten it up to appeal to the readers and people buying the magazine.
I think the layout is quite cramped but this just shows that its packed with information and articles. The coverlines are layed out well around the main image and the free CD it comes with. It has high production values and is quite sophisticated which appeals to the older target audience.
The main image is of a famous singer from the band foo fighters called Dave Grohl. They used a medium she so they could fit the coverlines around him. He has quite a serious facial expression which would appeal to the people buying it as its sophisticated, He is wearing a plain black shirt which links to the genre rock. The only other image on the cover is the Cd and a small picture of someone singing n the top right corner.
All the coverlines include male names and most of them are well known. These interest the reader making them want to buy it. Each coverline reveals something about the story but not much, using people like Elvis would appeal more to the older generation as opposed to the younger one. They all use the same font but just in different sizes, the main coverline about Dave Grohl is the biggest.
The second magazine I'm analysing is a Pop magazine, the target audience is girls around the ages of 12-16.
The masthead is quite small on the left hand side and its say We love Pop. Its set out in a more younger audience appealing way with the speech box going around it and lots of pink. Instead of actually writing the love they used a heart instead. Making it look like almost a text message it connotes that its quite modernised and childish.
The main colours used is white and pink, white girly and bright colours. They link to the genre because pop is normally with girly. I don't think the pink contrasts well with the main image though because Rhianna has red hair so the red and pink clash.
The layout is quite cramped with all the coverlines and pictures. This might appeal to the audience because it shows theres a lot of content in it. I think its low production values as it looks not as sophisticated and expensive as other magazines.
The main image is a medium shot, it shows about half of Rhianna's body. This might appeal to the audience as they can see what she's wearing. Her facial expression is happy which links to the genre pop. There is quite a few minor images like a picture of one direction, the wanted and some outfit ideas. These also help to hook the readers in.
The main coverline is about Rhianna and is in a really big font and the smaller coverlines are arranged around her. They've got quotes and insider information that makes the reader want to read more.
