Key Concepts of an Advert:
L/O: To identify and apply the key concepts to an advert.
I am doing the Nike: Unlimited you Advert.
https://www.youtube.com/watch?v=VEX7KhIA3bU
What Media language has been used?
The Advert uses visual language which means its been filmed. It has been specifically chosen to make a series of effects on the viewer. It also uses verbal language as it has a man talking throughout the entire thing explaining whats happening. The advert uses semiotics which are signs or symbols which in this case is the nike tick. Most of the people in the video is wearing nike clothes or using nike equipment. This helps to sell and advertise the brand.
Camera Shots:
The Advert mostly uses long shots on the people so it can show them doing their sport fullyand it also shows off their nike clothes from the headband to the trainers. It sometimes uses mid shot so it shows from above aroung their waist and sometimes, for example for the footballers it uses a cut in shot that only shows their legs and feet.
Use of voiceover, sound and music:
The voiceover for this video is a man who is talking to the characters and the audience. Its actor Oscar Issac from star wars: the force awakens. He is quite a witty sounding man so it pulls you more into listening and watching the video. The video uses diegetic and non diegetic sound which means that by diegetic,it says stuff that the characters can hear like when the man is speaking to the athletes and non diegetics is when the characters cant hear anything so like near the end when everything gets really fast paced and there is music in the backround.
Use of Setting/Celebrities/Colour:
The advert uses different settings to advertise all sports, basketball court, tennis court, football pitch, swimming pool etc. Nike also uses Famous athletes/celebrities like Mo Farah, Serena Williams, Kevin Durant and Neymar. Finally, all the way through, the advert has bright colours to attract attention until the end where it just has a black screen with white writing to make it even more effective.
Placement of people/objects/text:
The placement of people is basically atleast one person in each scene around the ball or just running with the main focus on them. For each sport the objects around are the equipment needed for that specific sport. There is not much text in the advert besides the subtitles of what the actors are saying and the text saying "Just do it" to conclude the Nike advert.
Facial Expressions:
The Facial expession on everyones faces is determination which relates to the advert which is called Unlimited you. Its to say that you can achieve anything if you put your mind to it,
Use of Graphics/CGI/Text
The only use of Graphics in the advert is when the gymnast is going round on the rings and the "Just Do It" sign comes up in text then suddenly the gymnast kicks it and it explodes everywhere. It also has some CGI at the end in the text saying unlimited you.
What Instituition made it?
The Instituition that made the advert is Nike. The goal they are trying to achieve by making the advert is to make more people believe in themselves and do sport. They are saying that if you work hard enough for something you could be the best at it.
Who is the target Audience?
I think the target audience is for everyone that wants to start sport, so all ages. I think this because the voiceover says "all these athletes are terrible now, but they'll all do big things one day." So this is telling people that even if they're bad at sport now, if they keep trying they will be great one day.
How is the Product being represented?
Its not really a product that is being represented, its a brand. The advert suggests that Nike is a sport brand that wants everyone to get more involved in sport and wants to support them. I know this because it says it all in the advert with them trying to say about how all amazing athletes started at the bottom then made it to the top.