Coursework

Thursday 19th April 2018
L/o: To explore possible tasks and decide on one.



Target audience: 14-18 year olds

Brief 1- Choose Genre and start thinking of possible names and article ideas
Pop music

Brief 3- Choose possible songs and narrative ideas.
Mr Brightside

Coursework Research 
Monday 23rd April 2018
L/O: To analyse the use of media language in similar products and apply to planning.

Find two examples of similar products aimed at a teenage audience:
Music video 1:Believer -Imagine dragons

Purpose of the product: Its about someone who finds meaning in the pain of life.
Target audience: 13-25 males and females.
How the company is represented: Rock band- sub genres: pop rock, alternative rock and indie rock


Music video 2: Mr Brightside- The killers


Purpose of the product: Its to represent not someone cheating but the insecurities and jealousy that can ruin a relationship.
Target Audience:15-20
How the company is represented:American rock band


Coursework research:
Monday 30th April
LO: To research similar product and explore codes and conventions


Music video shot and camera movement types:


Mr Brightside music video media language:

Rock Genre codes and conventions:
Normally in a  rock music video there is a band with a singer, a drummer and an electric guitarist at least, theres usually at least 3/4 members of the band. And theres always a scene where they are playing together on a stage. They often wear quite dark clothing and sometimes have messy hair and makeup like dark eyeliner. The lighting in the video is normally quite dark to match the genre and the actual lyrics normally tell a story or have a meaning. In the music video Mr Brightside the band don't completely follow the look of rock and roll artists but the music video does.

Performance and Narrative type:
Performance elements are a common convention of indie rock, they don't normally have narrative and concept based videos however this video does.  There is some performance narrative where it shows the band playing but its also part of the story because the main singer is looking nervous because he's worrying about the girl he's falling for because she's with another man. There is a scene where the lead singer and the other guy are playing chess and theres a faded image of the girl in the middle which suggests they're playing for her.

Mise en scene: costume, hair and makeup, props:
They don't follow full codes and conventions in how they look because they're not wearing black clothes and they don't have loads of eye makeup on or messy hair and piercings. But some of them do wear quite dull clothes. Red apples are used in the video which is a sign of poison or destruction. This matches the genre well because its not usually a happy genre. The girl in the video is opposite in the costume codes and conventions as she is wearing a white dress and has white hair, usually black is the main colour of the genre.

Setting: Types of locations:
A lot of the time, the music videos are set on a stage because theres a performance narrative. They are sometimes in darker places to match the colour and mood of rock. Often, natural settings are used like woods, cities and parks. In Mr Brightside it is set from the film 'Moulin Rouge'

Sound: Diegetic/Non Diegetic
The music in the song is diegetic because the characters in the video are watching the band perform and hearing the lead singer sing. Usually music videos are non diegetic as they normally tell a story, but when there is a performance element it becomes diegetic because the characters are watching them.

People: Actors/Performers
Main singer/Pianist: Brandon Flowers
Piano: Dave Keuning
Drums: Robbie Vanucci Jr
Guitar: Mark Stoermer

Brandon Flowers is the singer in Mr Brightside and also one of the main actors, the man on stage who is meant to be with the girl but is looking nervous. Isabella Miko is the girl acting in it and Eric Roberts is the other man in it. The band are represented as a band performing in a performance as part of the story as the lead singer is connected to the girl.

Ideology/Target Audience:
The meaning behind Mr Brightside is not about someone cheating on you, it's about the insecurity and jealousy that can rise up and ruin a relationship, breaking down the trust. I know this because he says "its all in my head" Brandon Flowers shows he's quite possessive over her "gotta gotta be down because I want it all" and it almost presents a physiological relationship where he's controlling and jealous. This may be important to the target audience because it shows them how insecurities and jealousy thats in your head will ruin something. I think the target audience is from teens to early twenties so maybe the goals of the song is to show how a relationship can go without trust, and as people that age will be just beginning to be getting into more serious relationships its important they know the signs.


Monday 14th May
Coursework Planning:
L/O: To plan an effective product aimed at a specific audience using appropriate codes and conventions.

Codes and Conventions
Camerawork:  

• Establishing shots- start of new scene
• High angle shots- performance 
• Aerial shots- Maybe at start
• Point of view shots
• Elaborate camera- tracks/steadicam/crane shots
• Hand held camera
• Focus pulls-ending

Mise en Scene:

• Lighting- dark dull
• Location/set- Beach and school field and tunnel
• Costume and makeup- dark clothes
• Props- polaroids
• Casting and performance-
• Blocking-

Initial planning

Name of song: I can't stand it (Blossoms)

Lyrics:

There's a passage in my mind

The pocket starts of you

And all the things that come with emotional ties

Though memories do fade

This heavy heart inside of me

Hates that I said all those things to you and

I'd forget you if I could

I know I probably should be sleeping

Not thinking this through

But I can't stand it

I can't stand it

Fooling myself dry

You're like no other

Booked myself for some amnesia to keep me in line

Why do I fall in love

With the least bit of attention

I need some direction, affection in time

I'd forget you if I could

I know I probably should be sleeping

Not thinking this through

I can't stand it

I can't stand it

I can't stand it

I can't stand it

While I was thinking of a plan
She sent the snow then took my hand
I shut you out, you changed my mind
The echoes from beside the scenes where you would cry

I'd forget you if I could
I know I probably should be sleeping
Not thinking this through
But I can't stand it
I can't stand it
I can't stand it
I can't stand it

I can't stand it
I can't stand it
I can't stand it
I can't stand it

Summary of meaning: Someone thinking about old relationships and the memories.
Overview of ideas for video: 

• Guy lying on field with polaroids of memories falling on him
• Goes out of focus to him with someone on the beach/in the woods
• Him arguing with her
• Black and white when he's depressed but in flashbacks have colour- flashbacks at chorus maybe
• Him looking at broken photo frame
• For ending, stood in rain

Costume: Indie rock clothes (pictures below)
Props: Polaroids, photo frame, bag
Actors needed: A guy and people for pictures of memories
Representation: Indie rock look, Sensitive and intelligent personality

Target Audience:

Demographics:

• Age- 14-18 years old
• Gender- Female/ Male
• Race- white
• Location-woods/ city
• Employment status-middle class

Psychographics:

• Personality
• Values
• Attitudes
• Interests
• Lifestyles

L/o: To plan an effective product aimed at a specific audience using appropriate codes and conventions.

Thursday 21st June

Practiced on the video camera. 

Struggle to film while making background out of focus, only when person is really close can make them clear and background blurry.

Coursework Audit
L/o: To review work so far and create a detailed plan

DEADLINE: 28th September




10th September-Sort plan
13th September- Editing
17th September- Editing
24th September- Film any final scenes needed 
27th September- Final edit
28th September- Hand in coursework

Coursework improvements:
LO: To research, plan and implement improvements.

Research: Effect Shots Angles and Narrative ideas.