- House style-The companys preferred manner of presentation and layout of written material
- Symmetrical- Parts that are the same on both sides of a specific point
- Asymmetrical- Parts that are not the same or equal
- Use of columns and Boxes- In either newspaper articles or magazines there are columns or boxes for the layout of text
- Ratio of copy, photography and space-How much writing you have compared to images
- Headline- A heading at the top of an article or page in a newspaper or magazine
- Caption- A title or brief explanation accompanying an illustration, cartoon or poster
- Strapline- A short, easy to remember phrase used by an organisation so people remember its products
- Standfirst-A brief introductory summary of an article in a newspaper or on a magazine
Typography:
- Serif and Sans serif typefaces- Flicks and Ticks on a serif font, no flicks and tics on a sans serif font
- Specialist Typefaces- A set of one or more fonts that share common design features
- Font size/italics/bold- Font size, italics, bold
Language:
- Formal and informal register-Whether your register is quite posh and has proper english, or if it just slang.
- Direct mode of address- How a text speaks to an audience or involves them
- Puns-a joke exploiting the different possible meanings of a word or the fact that there are words which sound alike but have different meanings.
- Colloquialism-a word or phrase that is not formal or literary and is used in ordinary or familiar conversation.
- Slang-a type of language consisting of words and phrases that are regarded as very informal, are more common in speech than writing, and are typically restricted to a particular context or group of people.
Image:
- Graphics-Visual images produced by computer processing
- Camerawork- The way in which cameras are used in a film or TV programme
- Mise en scène-The arrangement of the scenery, props on the stage of a theatrical production or on a set of production
- Depth of field-the distance between the nearest and farthest objects in a scene that appear acceptably sharp in an image.
- Digital manipulation-Transforming or altering a photograph using various methods and techniques to achieve the desired effect
- Cropping- cutting down an image to the desired size
Colour:
- House style- A company preferred manner of presentation and layout of written material in relation to the chosen colour palette
- Colour saturation-the intensity of a colour, expressed as the degree to which it differs from white.
- Choice of colour- The colour you choose to be on what you're making
Audio/Visual
Camera work:
- Establishing shots- a long or extreme-long shot at the beginning of a scene indicating where, and sometimes when, the remainder of the scene takes place.
- Low angle shots-A photograph or film sequence taken from below the subject
- High angle shots- A cinematic technique where the camera looks down from a high angle
- Canted angle shots- Where the camera is set at the angle on its roll axis so that the shot is composed with vertical lines at an angle to the side of the frame.
- Aerial shots-Aerial photography is the process of taking photographs of an area from above
- Tracks-a camera movement/shot that moves alongside the object.
- Steadicam-A brand of camera stabiliser allowing a smooth shot even when the camera is moving over an uneven surface.
- Crane shots-a shot taken by a camera on a crane or jib.
- Hand-held camera-a camera that you hold in your hands to use.
- Point-of-view shots-a short film scene that shows what a character is looking at.
- Shallow focus-a photographic and cinematographic technique incorporating a small depth of field.
- Focus pulls-when you change focus during a shot from one thing to another
Editing:
- Shot/reverse shot - a film technique where one character is shown looking at another character (often off-screen), and then the other character is shown looking back at the first character
- Juxtaposition - the fact of two things being seen or placed close together with contrasting effect.
- Non-continuity editing - creating the illusion of smooth continuous action and helps to keep the audiences' attention to the story.
- Crosscutting - an editing technique most often used in films to establish action occurring at the same time, and usually in the same place.
- Fast-paced editing - a film editing technique which refers to several consecutive shots of a brief duration (e.g. 3 seconds or less).
- Dissolve transition - a gradual transition from one image to another.
- Wipe transition - a type of film transition where one shot replaces another by travelling from one side of the frame to another or with a special shape.
- Fade - a transition to and from a blank image.
- Post-production effects - includes tasks such as the editing of raw footage to cut scenes, insert transition effects, working with voice and sound actors, and dubbing.
- Soundtrack:
- Music- Vocal or instrumental sounds (or both) combined in such a way as to produce beauty of form, harmony and expression of emotion.
- Diegetic-Diegetic sound is any sound presented as originated from source within the film's world.
- Non diegetic sound-Sound whose source is neither visible on the screen nor has been implied to be present in the action:
- Sound effect-Sound whose source is neither visible on the screen nor has been implied to be present in the action:
- Sound bridge-A sound bridge is a type of sound editing that occurs when sound carries over a visual transition in a film.
- Voiceover-a piece of narration in a film or broadcast, not accompanied by an image of the speaker.
Mise en Scène:
- Lighting (especially low key lighting)-the arrangement or effect of lights.
- Location/set
- Costume -a set of clothes in a style typical of a particular country or historical period
- Make up-cosmetics such as lipstick or powder applied to the face, used to enhance or alter the appearance.
- Props-an object used by the actors performing in a play or film
- Casting-the act or process of choosing actors to play the various roles in a theatrical production, motion picture
- Performance style-
- Blocking (the composition of elements within the shot)-In theatre, blocking is the precise staging of actors in order to facilitate the performance of a play, ballet, film or opera.
No comments:
Post a Comment