Promotion of Media

Monday 19th February 2018
L/o: To research the process, industry bodies and regulators behind film.

Find out the process behind how a film is produced, distributed, marketed and exhibited. Who does what and in what order?  

 When you make a film, you need to follow an organised filmmaking process. It’s best to think of it as three distinct stages: Planning and getting ready to film (pre-production), filming (production), and completing the film and getting it ready to show (post-production). A studio  has to purchase rights to the film. People are brought together to make the film (screenwriter, producer, director, cast, crew). The film is completed and sent to the studio. The distribution company shows the movie (screening) to prospective buyers representing the theatres. The film may be exhibited directly to the public either through a movie theatre or television, or personal home viewing.

What is a Conglomerate? A conglomerate is a multi-industry company. 

Who are the 'Big six' Hollywood film studios? 

• Warner Bros
• 21st Century fox
• Paramount pictures
• Universal Pictures
• Columbia Pictures
• The Walt Disney company

Who regulates films in the UK? British board of film classification

Who produced the Lego movie? (2014)  Dan Lin and Roy Lee.

Who directed the Lego movie? Phil Lord and Christopher Miller .

How was the Lego movie funded? Talk of the films cost was financed by the village roadshow pictures . The rest was covered by Warner Bros.

Who distributed the Lego movie? The Warner Bros Pictures.

Exam Practice

Monday 19th February 2018
Exam Practice

Question:
Explain one way in which music videos use media language to differ from each other. Refer to one example of contrasting media language in two music videos you have studied to support your answer.

Media language- Location, Camerawork, Mise en scene, Sound, Editing and Performance type (Explain the effect)
(Include Theory)

Between the two Music videos 'Black magic' and 'Somebody to you' the media language contrasts using mise en scene. This creates a different effect and links different theory. The music Video for Black magic is a narrative video, its set in a high school , using this location gives the effect thats its boring and dull. The Location for the performance music video 'Somebody to you' is mostly set at the beach and also varies between a swimming pool and sports court aswell. Using these locations links to the Hebdige theory stating "youths as fun" which is the opposite to being set in a school, the effect being that they're having fun.

Within Mise en Scene, the costumes, hair and makeup differ. At the start of Black magic their clothes are unfashionable, their hair is up and makeup is subtle. By the end they have fashionable yet a less amount of clothes, their hair is down and styled nicely and they've got a lot more makeup on. The effect of this is the Laura Mulvey Theory claiming that females are represented for the male gaze. The effect of this is that for them to be popular and people take notice of them they have to dress more slutty. In Somebody to you theres not much to talk about they're hair and costume because it stays the same throughout. However you can tell that they wear fashionable clothing and do their hair nicely as they care what they look like, This then links to the Mackmillan theory claiming that males are more concerned with image. Effect being that the lead singer gets the girl.

The main prop used in Black magic is the book. Its a book with spells to cast on people. I think this relates to the Hebdige theory as 'Youths as troublemakers' because they're casting spells on people
but also as 'Youths as fun' because they use the magic to have fun like in the end in the lecture room they get everyone dancing. In somebody to you, their props are their instruments, the Hebdige theory is again applied as the 'youths as fun' because they playing music, singing and dancing.

Applying media theory

Thursday 1st February 2018
Lo: To apply media terminology when analysing music videos



In the somebody to you music video I think the Hebdige theory is applied as "Youths are fun" because there is a group of boys and girls playing sports, going on the beach and singing.








In the black magic video i think the Hebdige theory is also applied because there is the "Youths are trouble makers" at the start with the popular girl and then the "youths are fun" with little mix. Also the Laura Mulvey theory is applied with the the male gaze with the way they dress, walk and pose.






In the Dave Grohl mojo cover, the gauntlett theory is applied as an alpha male. But he doesn't control acts with violence.