Revision- Mojo Magazine

Monday 1st April
Explain how music magazines target a specific audience. Use the Mojo cover as an example.

• As its a Modern Rock magazine, they used a very popular and well know rock artist as the star vehicle.
• The Block Capitals and bold writing make their masthead stand out, the white contrasts well with the background. The sans serif font shows its pure rock as theres no flicks or ticks, it also makes it look more masculine.
• The bright colours used makes the magazine eye catching and stand out to buyers. As its modern they've used a more variety of colours whereas with a classic rock it would be more black and greys. The bright colours connote to pure and happy things which sets the mood. They follow the codes and conventions of the genre.

Revision: Music video

Explain how mise en scene has been used in your two music videos to show the genre and represent the band/artist.

Little mix- Black Magic
Location- school
Costumes- geeky clothes to fashionable
Hair- all up at the start then down at the end
Makeup- None at start then at end subtle makeup
Props- Magic book
These all show the genre pop as they're quite basic modern elements of a video, they also represent the artists as quite young fashionable and fun. What they all wear shows all the genres of high school.Also as it has a narrative to it,

The Vamps- Somebody to you
Location- beach/swimming pool
Props- Instruments, Tennis, Volleyball, pool floats
Costume- swimsuits, shorts, top
Makeup- subtle
Hair- (Girls) Curled, straight or up
These represent the genre pop as they use electronic instruments in the performance part of the video, they also have a beach party which creates a theme of pop and fun.

Explain how camerawork and editing has been used in your two music videos to show genre and represent the band/artist

Little mix: Camerawork- Straight cut from one scene to another- natural editing except the magic feature of CGI. Close ups to show facial expressions. Far away shots to show whole group of girls and their outfits which represents the genre pop and the band.

The Vamps: Camerawork- Fast paced editing and cross cutting- natural editing. Far away performance shots to show the genre pop. More close up shots to show the narrative of the video to show their facial expressions which is a pop genre convention.

Mojo TA-Revision

Monday 18th March
LO: Explain the demographics of the target audience of Mojo magazine, be as specific as you can and explain the appeal of Mojo to them.

 Predominantly Male (Often male bands and artists on front cover are male)
35-50
Class ABC1
High disposable income- spend money on music
Discerning fan of classic or alternative rock.
Listen mainly on CDs
Innovators and Rebels