Revision- Mojo Magazine

Monday 1st April
Explain how music magazines target a specific audience. Use the Mojo cover as an example.

• As its a Modern Rock magazine, they used a very popular and well know rock artist as the star vehicle.
• The Block Capitals and bold writing make their masthead stand out, the white contrasts well with the background. The sans serif font shows its pure rock as theres no flicks or ticks, it also makes it look more masculine.
• The bright colours used makes the magazine eye catching and stand out to buyers. As its modern they've used a more variety of colours whereas with a classic rock it would be more black and greys. The bright colours connote to pure and happy things which sets the mood. They follow the codes and conventions of the genre.

Revision: Music video

Explain how mise en scene has been used in your two music videos to show the genre and represent the band/artist.

Little mix- Black Magic
Location- school
Costumes- geeky clothes to fashionable
Hair- all up at the start then down at the end
Makeup- None at start then at end subtle makeup
Props- Magic book
These all show the genre pop as they're quite basic modern elements of a video, they also represent the artists as quite young fashionable and fun. What they all wear shows all the genres of high school.Also as it has a narrative to it,

The Vamps- Somebody to you
Location- beach/swimming pool
Props- Instruments, Tennis, Volleyball, pool floats
Costume- swimsuits, shorts, top
Makeup- subtle
Hair- (Girls) Curled, straight or up
These represent the genre pop as they use electronic instruments in the performance part of the video, they also have a beach party which creates a theme of pop and fun.

Explain how camerawork and editing has been used in your two music videos to show genre and represent the band/artist

Little mix: Camerawork- Straight cut from one scene to another- natural editing except the magic feature of CGI. Close ups to show facial expressions. Far away shots to show whole group of girls and their outfits which represents the genre pop and the band.

The Vamps: Camerawork- Fast paced editing and cross cutting- natural editing. Far away performance shots to show the genre pop. More close up shots to show the narrative of the video to show their facial expressions which is a pop genre convention.

Mojo TA-Revision

Monday 18th March
LO: Explain the demographics of the target audience of Mojo magazine, be as specific as you can and explain the appeal of Mojo to them.

 Predominantly Male (Often male bands and artists on front cover are male)
35-50
Class ABC1
High disposable income- spend money on music
Discerning fan of classic or alternative rock.
Listen mainly on CDs
Innovators and Rebels

Homework

Kids who like lego
Parents of kids who used to play lego
Young cinema goers

Explain how the lego movie appeals to each of the target audiences using the following areas:

Characters- The characters like Wyldstyle and emmet will appeal to younger children or teens as they're around the same age. The more childish characters like the Unikitty will also appear to young children. For the adults, characters like batman and wonder woman appeal to them as they can link them from other films.
Narrative- The narrative of the film is appeals to all audiences because different elements of the story are organised to make the film meaningful. Its got the fun side of the story of the adventure they have, and then they have the more serious part at the end with the relationship between father and son.
- Themes
The themes on the Lego movie are humour, romance, and action. They're themes that many people enjoy as most people like love stories, comedies or watching action. Therefore appealing to a lot of people of all ages


What methods did they use to promote the lego movie and how did it target the different parts of the target audience? You should talk about the following methods:

The Poster campaign was used to promote the film by giving the people an insight on the characters in the film. The Emmet and Wyldstyle posters would appeal to the younger boys and girls, the names of the big time actors would attract the adults.

Tv advertising promoted the films as it would be shown on the TV at prime time for when families would be watching and be interested. 

Making a film trailer gave watchers an insight on what the film was about, and also Hook in the ones that already like lego.

Social media helps promote the film as everyone constantly used it and people of all ages would see it.


Merchandise promotes the film because people using the merchandise like a t-shirt or bag would show it to other people.

Homework

Organisations that regulate the following media forms:

Film: (BBFC) British board of film classification
Tv & Radio: Ofcom
Advertising: The advertising standards authority (ASA)
Newspaper & Magazine: Independant press standards organisation
Video games: Video standards council rating board



A postmodernist film is a classification for works that articulate the themes and ideas of postmodernism through the medium of cinema. Postmodernist film attempts to subvert the mainstream conventions of narrative structure and characterization, and tests the audience's suspension of disbelief.


Postmodernism fits in with the lego movie because it was a reaction to modernism, a movement that occurred in the early 20th century that sought to create new conventions of representation. The Lego movie has two narratives, the first one being that it is an animated world with emmet as the creative hero, the second one being about a boy and his father with Lego.

Dirt

Thursday 5th July 
L/o: To review and reflect on the year 10 mock exam and set personal targets.

1-Regulator for radio in UK- Ofcom  0/1

2-Media Language:  4/4

• Camerawork
• Editing
• Mise en scene
• Narrative style

4- Analyse the representation of musicians using mojo magazine. 4/5

• The target audience for mojo is a 41 year old white male who likes listening to classic rock.
• Serious facial expression- links to how its quite a serious magazine.
• Majority of artists in coverlines are all males, stereotypically rock artists are male and older, link to target audience. 
• Values quality of magazine as high end artists. "Arise"
• "Living dangerously" Links to typical rock artists- live on the edge
• Dark clothes/ dark hair/ dark colour palette links to rock codes and conventions.
• Talk about more then one area- Serious facial expression/ worshipped

5- How media language is used differently in extracts 1 and 2  to reflect genre conventions. 5/15

• Pop magazine/ Rock magazine- the elements they have in common and differences - (first 10 marks) analyse in detail.
• Coverlines/ layout/ font/ colour palette/ shot type/ image
• Similarities:

1.  Have large mastheads at top 
2. Both have freebies to entice audience 
3. Both have coverlines
4. Range of sans serif fonts
5. Range of musicians
6. Both music magazine- same genre (music)

• Differences:

1. Mojo colour palette- dark: black grey white
2. Pop colour palette- pink white blue yellow 
3. Mojo coverlines- around the artist- more mature
4. Pop coverlines- on the people, cluttered up
5. Mojo target audience- 40 year old male
6. Pop target audience- young teenage girls
7. Mojo formal more experience language "Society tried to extinguish me"
8. Pop informal language "Crush cringes and dating disasters"
9. Different subgenres- classic rock and pop

• Come to a conclusion (last five marks) on whether there is more similarities or more differences
• Most similarities are due to genre but more differences are due to subgenres

6-  Uk organisation that age rates video games

Games rating Authority (GRA)

The video standards Council  (VSC)

7- Why a film company release video game linked to film

• Contextual awareness: Game gives context to film so want to watch the film- extend enjoyment of ilm
• Increases profits.
• Extend marketing of film
• Increases brand image- advertises

8- Two uses and gratifications of video games using Blamer and Katz theory, refer to lego movie.

• Entertainment- diversion/escape from world- fictional world/characters
• Identification- relate to characters or situations- relate to Emmet for example, normal guy, doesn't know what he's doing. Relate to wyldstyle, particularly females. Good defeating evil.
• Personal relationships- Playing against or with others, discuss progress, online communitys
• Getting information- contextual information about lego world and characters that you may not get from film

9- Analyse genre codes in lego movie poster campaign 

Target audience-

• Teenage young cinema goers
• Adults who used to play with lego 
• Children who like lego

1. Setting of main poster implied threat of destruction- genre information (action, fantasy)
2. Feature genre hybridity to engage a large family audience. mixing both action and superheroes- range of ages
3. The action signified on main poster- explosions, helicopters, villains, superheroes- creates intrigue and hooks everyone.
4. Tagline on main poster "the story of a nobody who saved everybody" creates theme of an underdog defying the odds, creates intrigue
5. Main characters names- chris pratt for example appeals to many ages.
6. Range of character types- villain, hero etc

Music unit is in paper 1- Read questions and do all bullet points, link to target audience.

Lego unit is in paper 2- Link to target audience.

The Lego Movie: Poster Campaign

Monday 26th March 2018
L/o: To explain the effectiveness of the campaign; to analyse using Uses and Gratifications theory.

Denotation: Explicit stuff where you say what you see.
Connotation: Relies on personal knowledge and opinion. What you can infer and explain (opinion)

Game Cover:
Denotations:

• A shadowed guy in the background
• Shows different character
•  Shows Emmets name badge- assume its his name.

Connotations:

• The guy in the background is the antagonist because of his angry facial expression, his size.
• The way the characters are stood at the front show they are probably the main characters 
• Emmet is the protagonist- happy facial expression 

How is the Lego Movie theatrical poster constructed to appeal to its target audience:

Connotations: The character at the front must be the main character, and the girl behind and batman are aswell. They are all running from the antagonist.

The genre is a children film and the conventions shown are the bright colours The explosion, the running characters show the conventions of action adventure.

This appeals to the target audience because there is something for everyone.

Explain the poster campaign and the representations created within it.

Make sure you explain how those representations are created and what they suggest.

The poster campaign of the characters helps people looking at the poster get the representations created within it and  understand what kind of character they are before watching the film. For example,  Emmet is represented as a nervous, scared and unpopular builder, this is created by his frightened facial expression on the poster and his outfit. Wyldstyle is shown to not be a stereotypical  female character and this has been created by her makeup hair and clothing suggesting she is not the typical woman in a movie. Lord business is represented as antagonist and his facial expression shows an angry looking man that looks like he’s shouting, and his clothing.