Homework

Kids who like lego
Parents of kids who used to play lego
Young cinema goers

Explain how the lego movie appeals to each of the target audiences using the following areas:

Characters- The characters like Wyldstyle and emmet will appeal to younger children or teens as they're around the same age. The more childish characters like the Unikitty will also appear to young children. For the adults, characters like batman and wonder woman appeal to them as they can link them from other films.
Narrative- The narrative of the film is appeals to all audiences because different elements of the story are organised to make the film meaningful. Its got the fun side of the story of the adventure they have, and then they have the more serious part at the end with the relationship between father and son.
- Themes
The themes on the Lego movie are humour, romance, and action. They're themes that many people enjoy as most people like love stories, comedies or watching action. Therefore appealing to a lot of people of all ages


What methods did they use to promote the lego movie and how did it target the different parts of the target audience? You should talk about the following methods:

The Poster campaign was used to promote the film by giving the people an insight on the characters in the film. The Emmet and Wyldstyle posters would appeal to the younger boys and girls, the names of the big time actors would attract the adults.

Tv advertising promoted the films as it would be shown on the TV at prime time for when families would be watching and be interested. 

Making a film trailer gave watchers an insight on what the film was about, and also Hook in the ones that already like lego.

Social media helps promote the film as everyone constantly used it and people of all ages would see it.


Merchandise promotes the film because people using the merchandise like a t-shirt or bag would show it to other people.