Monday, 18 September 2017

In depth study- Mojo

L/o: To analyse the target audience for music magazines.


  • Publisher
  • Circulation
  • Target Audience
The magazine Mojo was initially published by Emap but is now published by Bauer and has been since January. Bauer is a huge publishing company.
Bauer Media's classic rock magazine Mojo had an average monthly circulation of 98,484 in the second half of last year,down 2% year on year but up 0.8% on the previous six months.
The average Mojo reader is 41 years old and is a discerning fan of classic rock.

Monday, 11 September 2017

The Music Industry

L/O: To identify and explain different music genres

List music genres:

  • Rock
  • Pop
  • Rap 
  • Street
  • Hip Hop
  • Heavy metal
  • Country
  • Western
  • Opera
  • Electronica
  • Grime
  • Hollywood
  • RnB
  • Dance


Rock:
 Rock artists tend to wear black clothes, ripped jeans and t shirts and leather jackets and shirts. They also sometimes have long hair. They are mostly male, like foo fighters. I think rock music singers are very loud, they use heavy guitars and drums. The themes are sometimes about social issues like drugs. Rock singers are mainly male bands so when they do sing about love and relationships, its from a male point of view.

Pop:
Pop artists mainly wear colourful clothing, for women mainly skirts and dresses and curled hair but men are more laid back and just wear like shirts and jeans. Pop artists tend to sing about relationships and most songs sound around the same, they're like a middle speed and the instruments they use are guitars bass and pianos.

Rap:
Rap artists  males wear baggy clothes, gold chains, hats and sunglasses and the women tend to wear more tighter clothes like leggings and shirts.The music is always fast paced. They sing about random stuff from social issues and relationships.

RnB:
RnB  stands of rhythm and blue. The artists are mainly women and mostly wear crop tops, baggy trousers or short outfits. They sometimes sing fast and sometimes normal speed, the songs are quite up beat most the time. They sing about lifestyle or relationships.

Dance:
Dance artists wear a lot of shorts tops and small shorts. The outfits are fairly colourful and vibrant. The music is a variety of speeds and volume and they also sing about a range of subjects.

14/09/17
L/O: To identify and classify audiences.

Rock:

  1. Who is the target audience?                                                                                                     Young adults are normally the people that listen to rock like 16-25 year old white causasions. Stereotypically, mostly men like rock music but some women do as well. According to theorists Blumer and Katz, people listen to this type of music for personal identity-feeling like you fit in because you identify with stereotypes.
  2. Which magazines and radio stations feature this genre?                                                   Magazines include Classic rock and Kerrang. A Rock radio station for example is planet rock.
  3. Photos of Rock bands and links to music videos.
  


Link to Muse video: 

Pop:
  1. Who is the target audience?                                                                                                        Mostly teenagers to middle aged adults. Middle class families. Mixed genders listen as the artists go from either Male or Female individuals or groups. In theory, I think that people listen to pop music for either diversion or personal relationships as the songs are usually quite relatable meaning you can use it to get away from everyday life. Its also for personal identity and many people like to imitate their singer idols. 
  2. Which magazines and radio stations feature this genre?                                                                 Magazine examples could be billboard or top pops. Pop music is always shown in the top 40s.
  3. Photos of Pop bands and singers and links to music videos.











Link to Clean bandit- Symphony


Rap:

  1. Who is the target audience?                                                                                                            I think rap music appeals to 15-30 year olds, not too young or old. white middle class are the majority of listeners. 60 and more for males than females. In theory, I think people listen to this type of music for diversion from everyday life and personal identity.
  2. Which magazines and radio stations feature his genre? Rap music magazines for example could be Vibe and Source. Radio stations such as hip hop radio play rap music.
  3. Photos of Rap artists and links to music videos.



Link to Rap god: