Monday, 18 September 2017

In depth study- Mojo

L/o: To analyse the target audience for music magazines.


  • Publisher
  • Circulation
  • Target Audience
The magazine Mojo was initially published by Emap but is now published by Bauer and has been since January. Bauer is a huge publishing company.
Bauer Media's classic rock magazine Mojo had an average monthly circulation of 98,484 in the second half of last year,down 2% year on year but up 0.8% on the previous six months.
The average Mojo reader is 41 years old and is a discerning fan of classic rock.

1 comment:

  1. This is a good start but you need to add more about the personality, likes etc of the reader. Use the profile on my blog to help you

    ReplyDelete