Magazine Cover Terminology, Layout and Analysis

2/10/17

1. Mojo means a quality that attracts people to you and makes you successful and full of energy. This could mean that they think the quality of their magazine attracts people. It also means a magic spell. The billboard masthead means a large outdoor board that displays advertisements. Billboard also means charts in American which links to the music charts.
2. They are laid out across the top in big writing with the celebrity's heads covering part of the word.
3. The date, the name of the magazine, the name of the celebrity featured, the subheadings and the price of the magazine.
4. In the mojo magazine I think the main headline is "The songs that saved his life Nirvana" In the billboard magazine there isn't a main headline because they're all the same size. That headline appeals to the target audience because everyone knows who David Grohl is so they would want to read about him. They also know he's from Foo Fighters so people can identify the genre.
5.  In the Mojo magazine the types of coverlines are about rock artists and the ones in billboard are about pop artists like Taylor swift.
6. In the mojo magazine the fonts are quite masculine, its all a sans serif font. The billboard magazine fonts are quite feminine, a serif font is used on the words katy perry for example.
7. The graphics used are the pictures of the celebrities and the teen spirit one in the mojo magazine.
8. The colours used are quite gender specific, In the mojo magazine, its quite masculine, blue and black colours. In the Billboard magazine its quite girly colours used like pink and yellow for the flowers and a pink background.
9. There is more text on the mojo magazine, theres loads of coverlines and subtitles. This might be because rock appeals to an older target audience and they would prefer to read more. On the Billboard magazine theres not much writing and its all quite small. As its a pop magazine, the target audience is younger people so they wouldn't want as much writing and want more posters etc.
10. On the Mojo magazine there is pictures of the celebrities. The non verbal communication is like the facial expressions, Dave Grohl looks quite moody but Katy perry looks more happier, I think this is because pop music is more upbeat and happy etc.
11. The Mojo magazine is giving away a free CD maybe to promote the music and help sell the magazine.
12. Theres no menu strip in either magazine, the menu strip is normally at the bottom and tells the reader a rough idea of whats included.
13. In Mojo the genre is more rock and in Billboard the genre is pop music.
14. Mojo I think appeals more to men because of the genre and colours used and Billboard is directed more to women because of the colours, the celebrity featured and the genre.
15. Magazines appeal to their readers by writing what they want to read so the cover lines, they also appeal by the celebrities used and the look and layout of the cover.
16. In mojo I think the unique selling point is the freebie it comes with and in Billboard the layout of the front.