Music Magazines and Audiences

Ra12/10/17
L/O: To identify and analyse a target audience using demographics and psychographics 

 

• The magazine is called Q.
• Aimed at males.
• Average age 40 years old.
• People who like Rock or Heavy Metal music.

Identifying the Audience:

• Gender
• Age
• Genre
• Class
• Religion
• Nationality
• Interests
• Ethnicity
• Salary Earnings
• Existing audience or New audience
• Mass audience-Very big audience
• Niche audience-Smaller and more specific audience
• Personality
• Values

Demographics look at the factual data like age, gender, marital status, income, location or race.

Psychographics look at the lifestyles, behaviours, attitudes, interests and personality.

I think the grade of the magazine is A/B/C1 because its got quite long articles and the content is quite Informative.

The Demographics of my magazines target audience:

• Age- 40 years old
• Gender- Male
• Race- Caucasian
• Sexual Orientation- Heterosexual
• Geographical Location- British
• Marital Status- Married or Divorced
• Class- A/B/C1
• Education- Medium
• Job-Medium income

The Psychographics  of my magazines target audience:

• Young and Rubicam- The Reformer
• Lifestyle categories- Puritans, Traditionalists and maybe Rebels.
• Vals- Esteem seekers and strivers

Learning check:

Demographics are like the the facts and Psychographics are more about lifestyles.

Magazine reader profile:
Q readers are the ones that value their own independent judgement. As 40 year old Males, they're the Traditionalists, the Puritans, sometimes even the Rebels. They attach importance to Image and status, they are class A/B/C1 and are more often then not Caucasian, Heterosexual British Males like the artists.
They don't always follow the trend, it could be new or old music they like to listen to.