Monday, 22 January 2018

Applying media language terminology.

Monday 22nd January
L/O: To apply media terminology when analysing music videos.


  1. Narrative style and performance elements
  2. Camerawork- shot type, angle and movement 
  3. Sound- diegetic and non diegetic
  4. Mise en scene- hair, makeup, costume, props and locations
  5. Editing- cut types, length and speed, graphics, transitions
Video one- Black magic
  1. Linear Narrative- story about them using magic to get fashionable and fall in love/ Performance- Singing and dancing to people in corridor and classroom
  2. Either full length or mid shot throughout
  3. Diegetic- school bell (suggests that its in a school)and outside noises at the start to establish setting/Non diegetic- background music
  4. Location- school/ Costumes- geeky clothes to fashionable, Hair- all up at the start then down at the end/Makeup- None at start then at end subtle makeup/ Props- Magic book
  5. Straight cut from one scene to another- natural editing except the magic features

Them at end of the video:
Them at start of video:












Video two- Somebody to you
  1. Narrative- Story about him falling in love with the girl/ Performance- Singing on the beach as the band/Demi Lovato--Narrative based on performance montage.
  2. Mainly  naturalistic, magical elements edited in, saturated colour 
  3. .Diegetic-At start sound of waves to establish setting, Them singing and the band instruments / Non diegetic- Demi Lovato singing
  4. Location- beach, swimming pool /Props- Instruments, Tennis, Volleyball, pool floats/Costume- swimsuits, shorts, top/ Makeup- subtle/ Hair- (Girls) Curled, straight or up
  5. Fast paced editing and cross cutting- natural editing
Girls in the video:


Demi Lovato:

Monday, 15 January 2018

Music video work

Monday 15th January

Narrative is when the video tells the story.
Performance is when you just see the artists performing(dance)
A concept video is based on a single idea or theme.

Narrative and Performance videos are sometimes mixed together with a certain story being told but with performance put in aswell.

Types of Narrative based video:
Illustration- Narrative of the music video closely reflects lyrical content.
Amplification- Narrative may be slightly different however it uses different themes to complement the songs feeling.
Disjuncture- Where the narrative holds very little relationship to the song.

Music pair-
Little mix- Black magic
The vamps ft Demi Lovato- Somebody to you

Black Magic
Name of Artist/Group: Little Mix
Name of song: Black Magic
Genre: Pop
Date song was released UK: 21st May 2015
What the song is about: Drinking a potion, getting people to fall in love
Type of music video: Narrative
Describe what happens in the video: Unpopular group of girls turned popular and fashionable by magic
Who features in the video: Just little mix
Normally the artist/group is represented as: a group of fashionable famous friends
In the video, the artist/group is represented as: A geeky, unpopular group of friends at school.












Somebody to you:
Name of Artist: The vamps
Name of song: Somebody to you
Genre:Pop
Date song was released: 18th May 2014
What the song is about: A boy falling in love with a girl.
Type of music video:Performance
Describe what happens in the video: Girl is with her friends and main singer of the vamps falls in love with her.
Who features in the video: Demi Lovato
Normally the artist is represented as: A group of guys in a band
In the video the artist is represented as: A group of guys in a band




















Monday, 8 January 2018

Mock Feedback

Monday 8th January
L/O: To review mock exam questions and make improvements.

Question 1:  Identify the target audience of MOJO magazine.

  1. Age (20-40)
  2. Gender (Male)
  3. Social class (ABC1)
  4. Interest in genre music (Alternative/Rock)
Question 2: Explain how the media language on the MOJO cover you studied represents and attracts the target audience.

  1. Terminology- Media language is the masthead, coverlines, puff, main image, colour palette, typography.
  2. Representation=Stereotypes
  3. Specific examples from Dave Grohl cover.
  4. Link media language to the target audience.
  • Blue background/black clothes- masculine colour
  • Long hair/serious face- rock singer stereotypes
  • Dave Grohl- famous from the band Foo fighters
  • Sans serif font- masculine
Question 3: How does media language used in the extract follow genre conventions and represent the target audience

  1. Media language- Masthead, coverlines, puff,main image, colour palette, typography.
  2. Correct terminology.
  3. Identify genre conventions of Rock/Alternative music magazine used/subverted.
  4. Link to target audience and representation.
  • Block capitals and sans serif font- masculine
  • Darker colour palette-blues/grey
  • Famous rock artist-David Bowie
  • He's stood confident-alpha male. Serious face
  • Coverlines include rock artists-mostly male