Narrative is when the video tells the story.
Performance is when you just see the artists performing(dance)
A concept video is based on a single idea or theme.
Narrative and Performance videos are sometimes mixed together with a certain story being told but with performance put in aswell.
Types of Narrative based video:
Illustration- Narrative of the music video closely reflects lyrical content.
Amplification- Narrative may be slightly different however it uses different themes to complement the songs feeling.
Disjuncture- Where the narrative holds very little relationship to the song.
Music pair-
Little mix- Black magic
The vamps ft Demi Lovato- Somebody to you
Black Magic
Name of Artist/Group: Little Mix
Name of song: Black Magic
Genre: Pop
Date song was released UK: 21st May 2015
What the song is about: Drinking a potion, getting people to fall in love
Type of music video: Narrative
Describe what happens in the video: Unpopular group of girls turned popular and fashionable by magic
Who features in the video: Just little mix
Normally the artist/group is represented as: a group of fashionable famous friends
In the video, the artist/group is represented as: A geeky, unpopular group of friends at school.
Somebody to you:
Name of Artist: The vamps
Name of song: Somebody to you
Genre:Pop
Date song was released: 18th May 2014
What the song is about: A boy falling in love with a girl.
Type of music video:Performance
Describe what happens in the video: Girl is with her friends and main singer of the vamps falls in love with her.
Who features in the video: Demi Lovato
Normally the artist is represented as: A group of guys in a band
In the video the artist is represented as: A group of guys in a band
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