LO: To identify the target audience using demographics and psychographics
The Lego Movie targets a family audience.
- Young children who play with Lego (7-12)
- Parents who played with it when they were young
- Young adult cinema goers
Both boys and girls- although stereotypically is male dominated.
The film is aimed at young children. The use of the toy lego and the characters, the catchy song, the vivid colours , the different worlds, the humour, and the idea of creating stuff using your imagination would appeal to them.
Its also aimed at adults, theres some adult humour and jokes. The ending with the real people is like an eye opener for parents because it shows the difference between children and adults. It encourages parents to support creativity in their kids. The big name actors, the characters from adult films like Gandalf. It refrences to films like the matrix.
Young adults are targeted because of the big name actors. The product could reference their childhood and the humour both subtle and obvious. The age of the characters like Emmet and Wyldstyle are around the young adult age as oppose to Vitruvius for example.
It appeals to both genders. The different characters gender, the different worlds (Middle Zealand/Cloud Cuckoo land)
A/B/C1
I think the target audience are Explorers and Reformers and Mainstreamers.
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