LO: To explain how vertical integration benefits companies; to analyse using Uses&Gratification theory.
Examples of recent film/video games releases:
16th November 2010- Harry Potter and the deathly Hallows Part one video game
19th November 2010-Harry Potter and the deathly Hallows part one film
8th August 2003- Pirates of the Caribbean- The curse of the black pearl
19th June 2003- Video Game
May 15th 2007- Shrek 3rd Video games
13th November 2007- Shrek 3rd Film
25th February 2010- Alice in Wonderland Film
March 2nd 2010- Alice in Wonderland Video game
Why companies release films and games simultaneously:
Profit maximised
Familiarity
Extends the pleasure of the film
They promote each other
Monday 26th March 2018
Uses and Gratifications:
Blumler & Katz researched how and why people choose certain media products over others:
- Entertainment: Offers distraction from the world.
- Personal Identity: Helps us consider who we are; what ideas and values we identify with.
- Relationships: We find things we can share and discuss with others.
- Information: New information we want to know or take pleasure in knowing.
Lego Movie video game cover:
Explain how the Lego Movie video game image is constructed to appeal to its target audience.
The Lego Movie Video Game is constructed to appeal to its target audience by the image used on the cover. It includes some of the main characters (Emmet) who appeals to Boys as he is the Hero and is the one that saves the world. To appeal to the Girls they included Wyldstyle, a female character thats presented as very strong and determined. Virtuvius and Lord Business are also included to appeal to adults. The cover also represents the film posters as it has all the Main characters making almost the same expressions.
The colour palette is mainly blue, red, orange and yellow which is bright and fun which would attract many as they know its entertaining. The fact that Emmet is holding a spanner shows the values that the films all about building and making things. The Video game was released before the Film, on the 7th of February 2014 whereas the Film was released 14th February 2014
Uses and Gratifications are included, the video game gives a fun way to offer distraction from the world. You can also play it with others which builds a relationship because you can discuss it with them. The fact they have all different types of characters- different genders, ages etc shows personal identity as everyone can identify with different characters. And people can give information about the game or film which makes others want to watch/play it.
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