Homework

Kids who like lego
Parents of kids who used to play lego
Young cinema goers

Explain how the lego movie appeals to each of the target audiences using the following areas:

Characters- The characters like Wyldstyle and emmet will appeal to younger children or teens as they're around the same age. The more childish characters like the Unikitty will also appear to young children. For the adults, characters like batman and wonder woman appeal to them as they can link them from other films.
Narrative- The narrative of the film is appeals to all audiences because different elements of the story are organised to make the film meaningful. Its got the fun side of the story of the adventure they have, and then they have the more serious part at the end with the relationship between father and son.
- Themes
The themes on the Lego movie are humour, romance, and action. They're themes that many people enjoy as most people like love stories, comedies or watching action. Therefore appealing to a lot of people of all ages


What methods did they use to promote the lego movie and how did it target the different parts of the target audience? You should talk about the following methods:

The Poster campaign was used to promote the film by giving the people an insight on the characters in the film. The Emmet and Wyldstyle posters would appeal to the younger boys and girls, the names of the big time actors would attract the adults.

Tv advertising promoted the films as it would be shown on the TV at prime time for when families would be watching and be interested. 

Making a film trailer gave watchers an insight on what the film was about, and also Hook in the ones that already like lego.

Social media helps promote the film as everyone constantly used it and people of all ages would see it.


Merchandise promotes the film because people using the merchandise like a t-shirt or bag would show it to other people.

Homework

Organisations that regulate the following media forms:

Film: (BBFC) British board of film classification
Tv & Radio: Ofcom
Advertising: The advertising standards authority (ASA)
Newspaper & Magazine: Independant press standards organisation
Video games: Video standards council rating board



A postmodernist film is a classification for works that articulate the themes and ideas of postmodernism through the medium of cinema. Postmodernist film attempts to subvert the mainstream conventions of narrative structure and characterization, and tests the audience's suspension of disbelief.


Postmodernism fits in with the lego movie because it was a reaction to modernism, a movement that occurred in the early 20th century that sought to create new conventions of representation. The Lego movie has two narratives, the first one being that it is an animated world with emmet as the creative hero, the second one being about a boy and his father with Lego.

Dirt

Thursday 5th July 
L/o: To review and reflect on the year 10 mock exam and set personal targets.

1-Regulator for radio in UK- Ofcom  0/1

2-Media Language:  4/4

• Camerawork
• Editing
• Mise en scene
• Narrative style

4- Analyse the representation of musicians using mojo magazine. 4/5

• The target audience for mojo is a 41 year old white male who likes listening to classic rock.
• Serious facial expression- links to how its quite a serious magazine.
• Majority of artists in coverlines are all males, stereotypically rock artists are male and older, link to target audience. 
• Values quality of magazine as high end artists. "Arise"
• "Living dangerously" Links to typical rock artists- live on the edge
• Dark clothes/ dark hair/ dark colour palette links to rock codes and conventions.
• Talk about more then one area- Serious facial expression/ worshipped

5- How media language is used differently in extracts 1 and 2  to reflect genre conventions. 5/15

• Pop magazine/ Rock magazine- the elements they have in common and differences - (first 10 marks) analyse in detail.
• Coverlines/ layout/ font/ colour palette/ shot type/ image
• Similarities:

1.  Have large mastheads at top 
2. Both have freebies to entice audience 
3. Both have coverlines
4. Range of sans serif fonts
5. Range of musicians
6. Both music magazine- same genre (music)

• Differences:

1. Mojo colour palette- dark: black grey white
2. Pop colour palette- pink white blue yellow 
3. Mojo coverlines- around the artist- more mature
4. Pop coverlines- on the people, cluttered up
5. Mojo target audience- 40 year old male
6. Pop target audience- young teenage girls
7. Mojo formal more experience language "Society tried to extinguish me"
8. Pop informal language "Crush cringes and dating disasters"
9. Different subgenres- classic rock and pop

• Come to a conclusion (last five marks) on whether there is more similarities or more differences
• Most similarities are due to genre but more differences are due to subgenres

6-  Uk organisation that age rates video games

Games rating Authority (GRA)

The video standards Council  (VSC)

7- Why a film company release video game linked to film

• Contextual awareness: Game gives context to film so want to watch the film- extend enjoyment of ilm
• Increases profits.
• Extend marketing of film
• Increases brand image- advertises

8- Two uses and gratifications of video games using Blamer and Katz theory, refer to lego movie.

• Entertainment- diversion/escape from world- fictional world/characters
• Identification- relate to characters or situations- relate to Emmet for example, normal guy, doesn't know what he's doing. Relate to wyldstyle, particularly females. Good defeating evil.
• Personal relationships- Playing against or with others, discuss progress, online communitys
• Getting information- contextual information about lego world and characters that you may not get from film

9- Analyse genre codes in lego movie poster campaign 

Target audience-

• Teenage young cinema goers
• Adults who used to play with lego 
• Children who like lego

1. Setting of main poster implied threat of destruction- genre information (action, fantasy)
2. Feature genre hybridity to engage a large family audience. mixing both action and superheroes- range of ages
3. The action signified on main poster- explosions, helicopters, villains, superheroes- creates intrigue and hooks everyone.
4. Tagline on main poster "the story of a nobody who saved everybody" creates theme of an underdog defying the odds, creates intrigue
5. Main characters names- chris pratt for example appeals to many ages.
6. Range of character types- villain, hero etc

Music unit is in paper 1- Read questions and do all bullet points, link to target audience.

Lego unit is in paper 2- Link to target audience.

The Lego Movie: Poster Campaign

Monday 26th March 2018
L/o: To explain the effectiveness of the campaign; to analyse using Uses and Gratifications theory.

Denotation: Explicit stuff where you say what you see.
Connotation: Relies on personal knowledge and opinion. What you can infer and explain (opinion)

Game Cover:
Denotations:

• A shadowed guy in the background
• Shows different character
•  Shows Emmets name badge- assume its his name.

Connotations:

• The guy in the background is the antagonist because of his angry facial expression, his size.
• The way the characters are stood at the front show they are probably the main characters 
• Emmet is the protagonist- happy facial expression 

How is the Lego Movie theatrical poster constructed to appeal to its target audience:

Connotations: The character at the front must be the main character, and the girl behind and batman are aswell. They are all running from the antagonist.

The genre is a children film and the conventions shown are the bright colours The explosion, the running characters show the conventions of action adventure.

This appeals to the target audience because there is something for everyone.

Explain the poster campaign and the representations created within it.

Make sure you explain how those representations are created and what they suggest.

The poster campaign of the characters helps people looking at the poster get the representations created within it and  understand what kind of character they are before watching the film. For example,  Emmet is represented as a nervous, scared and unpopular builder, this is created by his frightened facial expression on the poster and his outfit. Wyldstyle is shown to not be a stereotypical  female character and this has been created by her makeup hair and clothing suggesting she is not the typical woman in a movie. Lord business is represented as antagonist and his facial expression shows an angry looking man that looks like he’s shouting, and his clothing.

The Lego Movie: Video Game

Thursday 22nd March 2018
LO: To explain how vertical integration benefits companies; to analyse using Uses&Gratification theory.

Examples of recent film/video games releases:


16th November 2010- Harry Potter and the deathly Hallows Part one video game
19th November 2010-Harry Potter and the deathly Hallows part one film

8th August 2003- Pirates of the Caribbean- The curse of the black pearl
19th June 2003- Video Game

May 15th 2007- Shrek 3rd Video games
13th November 2007- Shrek 3rd Film
             
25th February 2010- Alice in Wonderland Film
March 2nd 2010- Alice in Wonderland Video game

Why companies release films and games simultaneously:
Profit maximised
Familiarity
Extends the pleasure of the film
They promote each other

Monday 26th March 2018

Uses and Gratifications:
Blumler & Katz researched how and why people choose certain media products over others:

• Entertainment: Offers distraction from the world.
• Personal Identity: Helps us consider who we are; what ideas and values we identify with.
• Relationships: We find things we can share and discuss with others.
• Information: New information we want to know or take pleasure in knowing.

Lego Movie video game cover:

Explain how the Lego Movie video game image is constructed to appeal to its target audience.

     The Lego Movie Video Game is constructed to appeal to its target audience by the image used on the cover. It includes some of the main characters (Emmet) who appeals to Boys as he is the Hero and is the one that saves the world. To appeal to the Girls they included Wyldstyle, a female character thats presented as very strong and determined. Virtuvius and Lord Business are also included to appeal to adults. The cover also represents the film posters as it has all the Main characters making almost the same expressions. 

     The colour palette is mainly blue, red, orange and yellow which is bright and fun which would attract many as they know its entertaining. The fact that Emmet is holding a spanner shows the values that the films all about building and making things. The Video game was released before the Film, on the 7th of February 2014 whereas the Film was released 14th February 2014

     Uses and Gratifications are included, the video game gives a fun way to offer distraction from the world. You can also play it with others which builds a relationship because you can discuss it with them. The fact they have all different types of characters- different genders, ages etc shows personal identity as everyone can identify with different characters. And people can give information about the game or film which makes others want to watch/play it.

The Lego Movie: TV Advertising

Thursday 22nd March 2018
LO: To evaluate the methods used to market The Lego Movie; to link the methods to the target audience.

• Lego and Warner brothers teamed up to make the film.
• The adverts were on Peak time Itv to get the message to families- around 6/7 Friday/Saurday evening.
• They created the worlds first all Lego Tv ad break- adverts for different products were made out of lego.
• In dancing on Ice, 9th Feb 2014, 7:27 pm, the lego ad break was broadcasted. Five days before it was released.
• Products and brands: British Heart foundation/Confused.com/Bt Infinity/Premier Inn/The Lego Movie advert(40secs)
• The ads were separated by five different two second "stings" featuring characters from the movie.
• Itv also introduced the break with a voiceover informing viewers that to "celebrate a much anticipated new movie, we've assembled a very special ad break"
• Integration: Using one product to promote another.
• Same time it was shown live, it was released in full on Youtube. The four participating brands had a block party on social media.
• The reaction across social media was immediate and overwhelming. The amount of tweets per day increased by five times as many. Nearly 6m people live, and around 1.1m went to look for it on youtube just within a week. 
• No paid for digital optimisation- didn't pay youtube to put it up the top of the page or anything. 
• Written about it in over 60 different publications.
• The movie ended 2014 at no.1 in the UK box office charts, wasn't just the best performing kids film of the year, best performing film of any kind.

Explain how the Lego Movie broke boundaries with branded marketing, how it targeted the different sections of their target audience and whether it was successful or not.

The Lego Movie broke boundaries when advertising the release of the film five days before. They targeted the three major target audiences. People watching Dancing on Ice were shown an all Lego ad break on the 9th of February on Peak time ITV at around half seven in the evening, because they did it at this time, many of the viewers were parents sat with their younger children. It was very successful and there was almost 6 million viewers. For the people that missed the adverts, it was released in full on youtube at the same time, the target audience of young adult cinema goers were many of the 1.1 million viewers in the first week of upload. Social media publicity reactions were immediate and the amount of tweets a day increased fivefold. The brands of the adverts included: The british heart foundation, Confused.com, BT infinity and the Premiere Inn. They recreated the recent adverts of the brands but with Lego.

The Lego Movie: Marketing

Monday 12th March 2018
Lo: To explore marketing and promotion of the Lego movie.

Ways to promote a movie:

• Trailers -
• Teaser (Really short, builds hype, early on)             
• Theatrical (Longer, story plot given, few months before the films released)
• Posters
• Social Media Pages
• Magazine 
• Newspaper 
• Merchandise- Clothes/Toys
• Billboards on Buses/Trains/Outside cinemas
• Tie in ride at theme park
• Pop up ads
• Website
• Computer Games
• CD or Soundtrack
• Collab with other brands

Synergy is the simultaneous release of different products to boost both.

The Lego Movie merchandise-

• 17 Lego World sets
• 16 Collectable Mini Figures
• Video Game
• Range of school supplies (Stationary, lunch boxes, bags etc)
• Sticker and activity books
• T shirts
• Cushions
• Bags
• Device cases
• Mugs 
• Canvas

Methods used to promote the film:

• A website- trailers, short movie
• Character posters- Each week in Jan 2014, a new one was released

• Events- 

The Lego Movie Premiere 14th February 2014

Various events at different Lego stores

4th Feb Video game released

7th Feb McDonalds released collectible 3D cups with happy meals

• Movie poster

                      

Horizontal and Vertical Integration

The advantages for a parent company of each type of ownership is that they can share the profit instead of paying other companies.

Guardian article: 

What are the building blocks of success?

The Lego Movie is a ripping adventure for kids, but is also great fun for adults.A common theme is that a brand will create useful or entertaining content targeted at consumers that will soon be in a position to pay for the company's services/products

What did Lego do right?

Created a genuinely funny and clever movie.

The limit of the story is the limit of your imagination.

How has it laid out the foundations for future success?

As the child grows up, they will inevitably feel nostalgic about the films they watched as a mite and watch them again in adulthood, perhaps even showing it to a young relative and beginning the cycle again.

Zesty Article:

How has it got heart?

Lego offers a story thats relevant both inside and outside the product universe its built for itself.

How is it all about 'you'?
We mentioned above the core theme of the movie: the difference between those who create and those who build, the difference between those who lead and who follow, and the difference between those who choose to be themselves or a part of something bigger.

How does it show that it knows its audience?

The Lego Movie has a very clear idea of who it’s speaking to – or, in harsher terms, its target market – as it bids to increase its standing among kids (the players), parents (the buyers) and other adults (the nostalgists).

The marketing of the LEGO movie conducts an effective marketing campaign and it exploits a range of platforms. Print is a popular one, they produced 6 Movie posters, four were the main characters, and had a picture the character name and actor name on it. These posters were included in newspapers, magazines, billaboards. This helped to construct a good marketing campaign because it helped to get the attention of the people who wanted to watch the film. It targets kids because they get an image of the characters in the film, not so much but the posters did also target adults by putting the actor names on the posters, as the adults may see the name of an actor/ they like and want to see their part in The Lego Movie. They also printed on Merchandise, school supplies, sticker and activity books, t shirts etc. The movie also uses film to produce a marketing campaign. The Lego Movie had trailers that were advertised to make people aware that the movie was being   released. Before films shown in cinemas, a theatrical trailer was likely to be shown. There would have been Teaser trailers that were also shown in the adverts of family programmes, which would draw families into watching the film.

Lego Movie: Target Audience

Thursday 8th March
LO: To identify the target audience using demographics and psychographics

The Lego Movie targets a family audience.

• Young children who play with Lego (7-12)
• Parents who played with it when they were young
• Young adult cinema goers

Both boys and girls- although stereotypically is male dominated.

The film is aimed at young children. The use of the toy lego and the characters, the catchy song, the vivid colours , the different worlds, the humour, and the idea of creating stuff using your imagination would appeal to them.

Its also aimed at adults, theres some adult humour and jokes. The ending with the real people is like an eye opener for parents because it shows the difference between children and adults. It encourages parents to support creativity in their kids. The big name actors, the characters from adult films like Gandalf. It refrences to films like the matrix.

Young adults are targeted because of the big name actors. The product could reference their childhood and the humour both subtle and obvious. The age of the characters like Emmet and Wyldstyle are around the young adult age as oppose to Vitruvius for example.

It appeals to both genders. The different characters gender, the different worlds (Middle Zealand/Cloud Cuckoo land)

A/B/C1

I think the target audience are Explorers and Reformers and Mainstreamers.

Lego Movie: Intertextuality&TA

Monday 5th March 
L/o: To explore the intertextuality of The Lego Movie and the Target Audience; to apply Propps narrative theory

Postmodernism:
-Challenges genre conventions- may use a mixture
-Imitates other texts or takes a humorous take on society/culture
-Makes the audience aware they are watching

"Postmodernism questions what is real and what is absolute"

The Lego Movie is a postmodernist film because they use a range of genres: Romance, Fantasy, Action, Comedy.
Also, through the film, Emmet turns and speaks to the audience which suggests its trying to link to reality.
It challenges character rules for example Emmet is not your typical Hero and Wyldstyle in not the typical sidekick, she is Emo and stronger the hero.

Intertextuality:

Summary of the plot:

The Lego Movie focuses on a character called Emmet who is just a regular man and a builder. One day Emmet falls down a hole and finds out he is a prodigy by Virtuvius  and is given the piece de resistance. Emmet meets a girl called Wyldstyle  who is Batmans girlfriend and they travel through many different worlds to try and keep Emmet and the piece de resistance safe from Lord business from his destructive weapon. The Kraggle which is human superglue) that can end the world. Lord business has locked the super builders away to use their bran power for his weapon and then he locks up Emmets friends as they are super builders. The movie ends with Vitruvius dying and Emmet jumping out of Lord Businesses top floor office and into the real world. Then emmet is a normal lego figure controlled by a boy and his dad in their massive lego cit. Then Emmet manages to come to life in the real world and the human boy puts him back into the tube which sends him back to the Lego world and Emmet saves the world from the Kraggle with Wyldstyle and they fall in love.

The main themes of the Lego movie is that creativity and imagination in society is not as strong as it used to be.
They reference to Warner bros by using characters such as Batman, Wonderwoman, Superman, Dumbledore, Gandalf. It also relates to the matrix.
Star wars lego products are mentioned. The different lego worlds- promoting

Propps spheres of action:              
Vladimir Propp says that characters take up the role of narrative "Spheres of action"
He identified different character roles necessary to make up a narrative.




























                                     

Promotion of Media

Monday 19th February 2018
L/o: To research the process, industry bodies and regulators behind film.

Find out the process behind how a film is produced, distributed, marketed and exhibited. Who does what and in what order?  

 When you make a film, you need to follow an organised filmmaking process. It’s best to think of it as three distinct stages: Planning and getting ready to film (pre-production), filming (production), and completing the film and getting it ready to show (post-production). A studio  has to purchase rights to the film. People are brought together to make the film (screenwriter, producer, director, cast, crew). The film is completed and sent to the studio. The distribution company shows the movie (screening) to prospective buyers representing the theatres. The film may be exhibited directly to the public either through a movie theatre or television, or personal home viewing.

What is a Conglomerate? A conglomerate is a multi-industry company. 

Who are the 'Big six' Hollywood film studios? 

• Warner Bros
• 21st Century fox
• Paramount pictures
• Universal Pictures
• Columbia Pictures
• The Walt Disney company

Who regulates films in the UK? British board of film classification

Who produced the Lego movie? (2014)  Dan Lin and Roy Lee.

Who directed the Lego movie? Phil Lord and Christopher Miller .

How was the Lego movie funded? Talk of the films cost was financed by the village roadshow pictures . The rest was covered by Warner Bros.

Who distributed the Lego movie? The Warner Bros Pictures.

Exam Practice

Monday 19th February 2018
Exam Practice

Question:
Explain one way in which music videos use media language to differ from each other. Refer to one example of contrasting media language in two music videos you have studied to support your answer.

Media language- Location, Camerawork, Mise en scene, Sound, Editing and Performance type (Explain the effect)
(Include Theory)

Between the two Music videos 'Black magic' and 'Somebody to you' the media language contrasts using mise en scene. This creates a different effect and links different theory. The music Video for Black magic is a narrative video, its set in a high school , using this location gives the effect thats its boring and dull. The Location for the performance music video 'Somebody to you' is mostly set at the beach and also varies between a swimming pool and sports court aswell. Using these locations links to the Hebdige theory stating "youths as fun" which is the opposite to being set in a school, the effect being that they're having fun.

Within Mise en Scene, the costumes, hair and makeup differ. At the start of Black magic their clothes are unfashionable, their hair is up and makeup is subtle. By the end they have fashionable yet a less amount of clothes, their hair is down and styled nicely and they've got a lot more makeup on. The effect of this is the Laura Mulvey Theory claiming that females are represented for the male gaze. The effect of this is that for them to be popular and people take notice of them they have to dress more slutty. In Somebody to you theres not much to talk about they're hair and costume because it stays the same throughout. However you can tell that they wear fashionable clothing and do their hair nicely as they care what they look like, This then links to the Mackmillan theory claiming that males are more concerned with image. Effect being that the lead singer gets the girl.

The main prop used in Black magic is the book. Its a book with spells to cast on people. I think this relates to the Hebdige theory as 'Youths as troublemakers' because they're casting spells on people
but also as 'Youths as fun' because they use the magic to have fun like in the end in the lecture room they get everyone dancing. In somebody to you, their props are their instruments, the Hebdige theory is again applied as the 'youths as fun' because they playing music, singing and dancing.

Applying media theory

Thursday 1st February 2018
Lo: To apply media terminology when analysing music videos



In the somebody to you music video I think the Hebdige theory is applied as "Youths are fun" because there is a group of boys and girls playing sports, going on the beach and singing.








In the black magic video i think the Hebdige theory is also applied because there is the "Youths are trouble makers" at the start with the popular girl and then the "youths are fun" with little mix. Also the Laura Mulvey theory is applied with the the male gaze with the way they dress, walk and pose.






In the Dave Grohl mojo cover, the gauntlett theory is applied as an alpha male. But he doesn't control acts with violence.

Applying media language terminology.

Monday 22nd January
L/O: To apply media terminology when analysing music videos.

1. Narrative style and performance elements
2. Camerawork- shot type, angle and movement 
3. Sound- diegetic and non diegetic
4. Mise en scene- hair, makeup, costume, props and locations
5. Editing- cut types, length and speed, graphics, transitions

Video one- Black magic

1. Linear Narrative- story about them using magic to get fashionable and fall in love/ Performance- Singing and dancing to people in corridor and classroom
2. Either full length or mid shot throughout
3. Diegetic- school bell (suggests that its in a school)and outside noises at the start to establish setting/Non diegetic- background music
4. Location- school/ Costumes- geeky clothes to fashionable, Hair- all up at the start then down at the end/Makeup- None at start then at end subtle makeup/ Props- Magic book
5. Straight cut from one scene to another- natural editing except the magic features

Them at end of the video:

Them at start of video:

Video two- Somebody to you

1. Narrative- Story about him falling in love with the girl/ Performance- Singing on the beach as the band/Demi Lovato--Narrative based on performance montage.
2. Mainly  naturalistic, magical elements edited in, saturated colour 
3. .Diegetic-At start sound of waves to establish setting, Them singing and the band instruments / Non diegetic- Demi Lovato singing
4. Location- beach, swimming pool /Props- Instruments, Tennis, Volleyball, pool floats/Costume- swimsuits, shorts, top/ Makeup- subtle/ Hair- (Girls) Curled, straight or up
5. Fast paced editing and cross cutting- natural editing

Girls in the video:

Demi Lovato:

Music video work

Monday 15th January

Narrative is when the video tells the story.
Performance is when you just see the artists performing(dance)
A concept video is based on a single idea or theme.

Narrative and Performance videos are sometimes mixed together with a certain story being told but with performance put in aswell.

Types of Narrative based video:
Illustration- Narrative of the music video closely reflects lyrical content.
Amplification- Narrative may be slightly different however it uses different themes to complement the songs feeling.
Disjuncture- Where the narrative holds very little relationship to the song.

Music pair-
Little mix- Black magic
The vamps ft Demi Lovato- Somebody to you

Black Magic
Name of Artist/Group: Little Mix
Name of song: Black Magic
Genre: Pop
Date song was released UK: 21st May 2015
What the song is about: Drinking a potion, getting people to fall in love
Type of music video: Narrative
Describe what happens in the video: Unpopular group of girls turned popular and fashionable by magic
Who features in the video: Just little mix
Normally the artist/group is represented as: a group of fashionable famous friends
In the video, the artist/group is represented as: A geeky, unpopular group of friends at school.












Somebody to you:
Name of Artist: The vamps
Name of song: Somebody to you
Genre:Pop
Date song was released: 18th May 2014
What the song is about: A boy falling in love with a girl.
Type of music video:Performance
Describe what happens in the video: Girl is with her friends and main singer of the vamps falls in love with her.
Who features in the video: Demi Lovato
Normally the artist is represented as: A group of guys in a band
In the video the artist is represented as: A group of guys in a band

Mock Feedback

Monday 8th January
L/O: To review mock exam questions and make improvements.

Question 1:  Identify the target audience of MOJO magazine.

1. Age (20-40)
2. Gender (Male)
3. Social class (ABC1)
4. Interest in genre music (Alternative/Rock)

Question 2: Explain how the media language on the MOJO cover you studied represents and attracts the target audience.

1. Terminology- Media language is the masthead, coverlines, puff, main image, colour palette, typography.
2. Representation=Stereotypes
3. Specific examples from Dave Grohl cover.
4. Link media language to the target audience.

• Blue background/black clothes- masculine colour
• Long hair/serious face- rock singer stereotypes
• Dave Grohl- famous from the band Foo fighters
• Sans serif font- masculine

Question 3: How does media language used in the extract follow genre conventions and represent the target audience

1. Media language- Masthead, coverlines, puff,main image, colour palette, typography.
2. Correct terminology.
3. Identify genre conventions of Rock/Alternative music magazine used/subverted.
4. Link to target audience and representation.

• Block capitals and sans serif font- masculine
• Darker colour palette-blues/grey
• Famous rock artist-David Bowie
• He's stood confident-alpha male. Serious face
• Coverlines include rock artists-mostly male